We are Paula and Charles aka Sydney Expert.  We are also co-founders of Australia Travel Bloggers with Paula McInerney and Gordon Arthur of Contented Traveller.

Since 2010 SydneyExpert.com has been providing advice and tips to people planning a visit to Sydney. Sydney Expert provides 100+ pages of advice and itinerary ideas for travellers planning a visit to Sydney or locals who want to get out and explore more of their hometown.

We are passionate about this city and all it has to offer. Whether you’re in Sydney for a day or a month, the Sydney expert website will provide you with lots of ways to get off the beaten track and see more than the average visitor.

The site is our baby, and we are very proud of what we have put together. We have built trust with our audiences by providing actionable information that works and is backed up by social proof in our user community.

What will you find on the Sydney Expert website?

We like to help people create a roadmap for their holiday in Sydney, not a literal roadmap, but more an outline of what they can do and see in the time they have. To do this we share detailed information on activities and attractions on offer in Sydney. We love designing on walking routes and highlighting lesson known parts of the city. We encourage the use of public transport with posts like How to Explore Eastside Sydney on the 311 Bus which encourages people to leave the harbour for a few hours and explore the areas of Sydney like Potts Point and Woolloomooloo or our  Self-guided walk through Newtown which highlights street art and dining opportunities in this inner west. We believe when you explore like this and get a little of the main road you have more opportunity to interact with locals and get to know the city better.

We are really passionate about creating local connections. Paula is a co-founder of Sydney Greeters the local branch of the Global Greeter organisation. Together we regularly greet visitors to Sydney and spend a few hours showing them some of our favourite parts of the city. These connections are a big part of what we love about travel and they also give us real and regular insight into things visitors need to know.

We provide a supportive online community where our readers can reach out and speak to us which also helps build trust. Why not come over and say hi to in friendly Facebook group it’s a great place to run your ideas by some locals or get advice and up-to-date tips to help you have a fantastic time here

How can Sydney Expert help your brand?

We work to create strong relationships with our readers and build their trust by providing lots of really helpful and actionable information they can use to enjoy their time here.  We help guests connect with local experiences whether that’s with tour operators, accommodation providers or local destination boards. We like to highlight the importance of finding the right accommodation for your needs and working out which tours are going to suit your travel style.

Who are the people behind Sydney Expert?

Paula has a Bachelor of Communication majoring in Internet Studies, an Adv. Diploma in Library Science and a Cert IV in Travel and Tourism. She has worked in International Marketing for 12 years. She has worked in a variety of student-facing roles in with international students in Sydney for over a decade. The Sydney Expert website began as a natural extension of that role.

Charles Akkary is a bus driver by trade and spends his days getting people get around Sydney. He speaks five languages and loves helping people use public transport to explore the city. He also takes a mean photo 😉

Who are our readers?

Our readers are predominantly female (60%) and come from English speaking countries (Australia 54%, USA 19%, UK 10%, NZ and Canada 5%) and a small number from Asia.  Readers aged 25-34 (40%) are the biggest group followed by the over 45s (25%) and then those aged 34-44 (20%) and 18-24s (12%).

We have strong Domain Authority, a well-optimised site and 35,000+ unique readers monthly. You will find up across social media via @Sydneyexpert

We are currently working on a new project, ExpertAbroad.com that covers our extensive travels outside Australia with the same focus on local experiences as Sydney Expert brand.