Meet Australian Travel Blogger,  Jo of Lifestyle Fifty


Who Are We


Johanna Castro is an award winning travel and lifestyle blogger who writes for the over 45 age demographic. Jo travels with her husband David, photographer and strategist for her blog Lifestyle Fifty


Jo’s an accomplished travel writer who’s written for 40+ print publications and many more online publications. These include: Journey Magazine, Expedia, Cruise Passenger, The West Australian Newspaper Travel Magazine, Fodors Travel Guide (New York), Margaret River Tourism, Queensland Tourism and various travel brands including Expat Explore (UK), Adventure Wild (Australia), Mantra Hotel Group. Around the web Jo’s been featured on:  MamaMia, UK Telegraph, Styling You, Woogsworld, Kidspot, Over 60, Life Hacker, Jeff Goins Writer, YTravel Blog, Not a Ballerina, Get in the Hot Spot, In Search of a Life Less Ordinary, Luxury Travel Blog, Hair Romance, Her Packing List,  Itchy Feet Travel, PlanetD, Hotels Combined and more.


What We Do


Jo helps promote businesses, and destinations that she explores with her husband, David. Together they broadcast exciting and enticing stories of their experiences via blogging and social media to target audiences.


Who We Work With


Tour Operators, Cruise Companies, Tourism Boards, Airlines, Hotels, Restaurants, Insurance Companies, Footwear Companies, Clothing Brands and Designers.


Jo has created exciting on-line content for a multitude of brands. Jo gets to understand her client’s business objectives and tailors her writing to meet the mark. Recent brands include Princess Cruises, Dairy Australia, Optus, Gumtree, Dirty Detours, Adventure Wild, FRANKiE4 Footwear, Tourism and Events Queensland, Mantra Hotels, Geographe Bay Busselton & Margaret River Tourism, Millers Fashions, Betts Shoes, W Lane and Jo is a Brand Ambassador for Vivid International fashion.


lifestyle fifty


What Do We Bring to Companies We Work With


Johanna and David are baby boomers, professionals, veteran expat world-travellers, strong but diplomatic communicators, fun to be with and adventure seeking. They represent clients by espousing the core values of the brand passionately, ethically, enthusiastically.


They tell exciting stories via blog posts on “Lifestyle Fifty” and provide the links to these posts to the client to add to their own media platforms and online sites. Jo also leverages her established and extensive network of social media content providers, and posts updates to her networks on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Newsletter Subscribers.


As a regular guest on The Weekender show with Harvey Deegan on Radio 6PR in Perth, Jo will chat about clients and destinations whenever the opportunity arises.


Audience Overview


The reader demographic is mature women and Lifestyle Fifty is read by women from 40 – 80 years old. They are keen travellers. They want to look good, feel good, stay healthy and have adventures as they get older.


Awards and Testimonials


Jo won the ‘Bupa’ Healthy Living and Lifestyle Category Blogging Award.


Testimonials from previous clients can be found here …