Pinterest for Travel Bloggers

Pinterest for Travel Bloggers

Pinterest for Travel Bloggers, done well, can be an easy way to drive traffic to your travel blog.  But like many other strategies to grow your blog page views, it does require some knowledge and a degree of persistence.  In this post, I explain how I have grown Pinterest referrals to my blog to represent more than half my page views.  This includes strategies for increasing your Pinterest audience, as well as optimising your pins and how to drive traffic to your blog using Pinterest.

Pinterest for Travel Bloggers – the Basics

 

 

The most important thing to understand is that Pinterest functions more like a search engine than social media.  Unlike social media, your content on Pinterest is largely evergreen, and even old pins can drive significant traffic to your blog without you needing to do anything.

After you set up your account you need to develop your boards.  My recommendation is to keep your boards focused on travel-related topics so that your account aligns clearly with the travel niche.  If you want to have other boards for your own personal use for recipes, craft or other non-travel ideas, either mark those boards as private in the board settings so only you can see them, or set up a personal account for your personal interests – see your Pinterest account as an extension of your blog, rather than a reflection of your personal interests.  It’s not necessary to design spectacular pins for the feature picture on your boards, but do choose something on topic and professional looking.

 

Creating popular pins on Pinterest

 

The first thing to understand here is that not all content works well on Pinterest.  Pinterest loves listicles, and travel planning pins.  It doesn’t like reflective and more personal pieces.  It also likes popular destinations rather than obscure places.  It’s one time where the “Ten things…..” post will go well – my three most popular pins are all listicle-type posts.

 

So how do you make your pins repin-worthy?

pinterest

 

 

If you don’t have it enabled on your Pinterest account, apply for Rich Pins here, now.  Rich pins allow for more information to be included on your pin, meaning it is more likely to show up in a Pinterest search result.  They also look a lot more professional in my opinion.  Once you are approved for Rich Pins, you will need to include a tracking code into your blog and then the Rich Pins mark up should show up automatically on all your pins.

While there are travel bloggers out there who will cite their most popular pin as being horizontal, the most reliable way to create a pin that gets reshared multiple times is to use vertical images to create vertical pins.  If you don’t believe me, check your Pinterest search results for a keyword you are likely to use – what percentage are vertical?

 

Create Engaging Pins on Pinterest

 

 

The best way to create engaging pins that are shared is to use a tool such as Canva, PicMonkey, Lightbox or Photoshop.  Canva is particularly useful as it is free, has a size optimised Pinterest graphic template and is easy and intuitive to use (it is also an Australian company).

Many bloggers worry that the need to pin vertical pins means they need to have a stock of vertical photos.  While taking some vertical shots when you travel is handy, it is not essential.  In addition to cropping horizontal images to fit into a vertical pin, copyright free images are freely available on line, or you can purchase bundles of stock photos cheaply.  Canva has a range of good quality images that are free or that can be purchased for USD1.00 per image (USD10.00 for eleven images).  I don’t recommend using images you don’t own or whose approved usage is unclear – Pinterest does routinely remove pins that breach copyright or terms of approved use.

pinterest

 

So what images should you choose to create your pins?  Different Pinterest gurus will tell you different  things, but this is what works best for me as a travel blogger:

  • Images with bright, clear colours rather than muted tones (there are a lot of people who favour muted tones, but I find brights are better for my account);
  • There is a lot of debate in Pinterest circles about images with faces. Personally, I find faces work well for me, but some people say they don’t work.

My suggestion to you is create a range of pins for the same posts, share them equitably and then measure which one works best for you.  I think it is good to consider the different opinions you read (many of whom are based on other niches, rather than travel), but undertake your own testing and measuring to determine the best images for you.

 

pinterest

The next question is graphics and lettering.  Most of the pins that show up in my feed have writing on them if they are travel pins.  My best-performing pins all have writing on them.  I’ve done the test and measure of using the same image on two pins for the same post.  In my experience pins with writing significantly outperform pins without writing in the travel niche.  You should do your own testing and measure and determine which style of pin works best for your audience.

pinterest

 

All your pins need a description.  This allows you to make your pins more searchable, both on Pinterest and on Google searches.  Make sure you have good, strong key words included in your descriptions, just like you would in your Google snippet.  Pinterest works exactly the same, so target key words in your description exactly as you would in a post.  Pinterest tends to change whether it will read hashtags or not – at the moment apparently it is reading hashtags.  Personally, I don’t use them.  Pinterest is a very visual platform, and there are people for whom the aesthetic of the pin on their board is very important – hashtags are a bit ugly, so I prefer to use key word phrases separated by vertical lines or good old-fashioned sentences.  Far more aesthetically pleasing.

 

Grow your Pinterest following and drive traffic to your blog

 

If you’ve followed the steps, I’ve outlined you should have a Pinterest account and pins that will interest other pinners.  Now it’s time to use your account and pins to drive traffic to your blog.  There are four strategies I’m going to cover to drive traffic to your blog:

  • Following other accounts on Pinterest;
  • Using Pinterest group boards to expand your reach;
  • Using scheduling tools to maximise engagement;
  • Using Facebook Pinterest share threads to find high-quality pins to repin and expand your reach.

My advice is to follow other accounts that interest you and don’t follow accounts that don’t interest you.  It is a waste of time to play the follow/unfollow game with Pinterest – most Pinterest people just don’t care.  Instead, spend your time searching for accounts and boards with good quality pins that you can repin.  The other thing with Pinterest that is a bit counterintuitive is that commenting on pins does not invite engagement or encourage more people to follow you.  While you can comment, again, most pinners just don’t care.  And if you look carefully on the pin, there isn’t actually an opportunity to even reply to a comment.

I have found Pinterest group boards an effective way to increase my reach and drive traffic to my blog.  I have five group boards which I own.  They are all travel based, but only three of them are explicitly related to my niche.  I use two of them to broaden the appeal of my account.  If you would like an invitation to my group boards, please contact me via my Pinterest account, and I will invite you.

In addition to owning Pinterest group boards, I also belong to about 70 group boards.  Belonging to other people’s group boards increases your reach significantly.  Boards not only increase your pin’s exposure, but they also increase your account’s exposure, so are a good way to drive traffic and increase your followers.  Choose boards that suit your niche and that are well maintained – I steer clear of boards with lots of spammy, off-topic pins as they devalue my Pinterest account and my pins.

 

Pinterest Etiquette

 

Before you go crazy pinning everything in sight onto every group board you are invited to, there is a particular etiquette that needs to be understood and followed:

  • Have a basic understanding of the group board rules. It’s hard to keep track of every individual board’s quirky rules, but there are some basics.  In particular, never, ever pin off topic.  Destination boards are for that destination only.  Theme boards are for that theme only.  Pinning off topic is spammy.  I remove off-topic pins from my boards, and remove repeat offenders from the board all together, without warning.
  • Do not over pin. Don’t go pinning multiple pins all at the same time onto the same board.  It’s spammy, and they will often be deleted.  Use a scheduling tool to space your pins out.
  • Don’t overshare the same pin on the same board. Yes, it is definitely OK to repin your popular pins onto boards you’ve already pinned to previously.  But adding the same pin to the same board every week or so is also spammy unless it is a large board (of say, at least 1000 members).  And yes, I delete those pins too.  Instead, either make new pins or repin every month or more.

 

Pinterest Scheduling Tools

pinterest

 

There are multiple scheduling tools available for Pinterest, including tools you can use for other platforms, such as Buffer.  But most serious pinners are using Tailwind at the moment.  I like Tailwind because it has great analytics (which help me drive even more traffic to my blog by targeting my pinning efforts better), and will suggest times for you to schedule pins based on your account’s engagement.  There are whole posts on line about how to use Tailwind but do learn how to make use of the Interval button when you are scheduling pins.

Many travel bloggers find the Tribes function on Tailwind excellent for getting blog traffic, but personally, I have found they don’t work well for me.  I think it is because I don’t publish a lot on my blog, so don’t have brand new pins to share every day.  Looking at the accounts of people who say they do well from Tailwind Tribes, they are people who have plenty of new pins every week.

 

Facebook Pinterest Share Threads

 

Rather than using Tailwind Tribes, I find Facebook Pinterest share threads a great way to find good quality vertical pins to share.  I am also guaranteed to have my pin shared on a large number of high-quality Pinterest accounts.  Facebook Pinterest share threads have strict rules, so make sure you follow them assiduously.  And it goes without saying, that you must meet your commitment to share everyone’s content unless an individual pin is outside the thread’s rules.

Some Facebook Pinterest groups you may consider:

Pinterest for Travel Bloggers:  run two threads daily that are capped, in addition to the uncapped Mega Monday share thread.

Mappin Monday:  has a weekly share thread that is uncapped.  This is a big group, so you need to be prepared to pin 200+ other pins from this group.

Travel Bloggers Evergreen Shares:  if pinning 25, 50 or even 200+ pins sounds like something you can’t commit to, then the Pinterest thread on this group board might be easier.  Just add your pin to the bottom and pin the ten above yours.  Easy.

 

How many pins should you pin each day?

 

Based on the feedback I get from my Tailwind analytics I try to keep my pinning to around the 100-120 pins per day.  This includes the pins I schedule on Tailwind, as well as any pins I pin manually.  It also includes pins that are other pinners’.

Obviously the more boards you have, the more pins you can pin.  If you only have 5 boards, then pinning 120 pins is spammy.  But if you have 100 boards and you share them out among your relevant boards, then 120 pins doesn’t look so bad.

Pinterest, like most platforms, is a bit quiet about how their algorithm works and how to get your account noticed.  Most experienced pinners will make sure they pin more pins that belong to others than their own.  But the split does vary a bit.  Most Pinterest experts will say 80% others, 20% your own, but I know other “good” pinners who run at 60/40.  I must admit I have no idea what my percentage split is.  I do the Mega Monday thread on the Pinterest for Travel Bloggers group and the Mappin Monday thread, then keep my Tailwind schedule about 80% full with my own content.

Pinterest is a platform that takes patience, knowledge and strategy.  Produce good quality pins, share them diligently, but intelligently, and test & measure your results.  Then you too can master Pinterest.

 

Bio:  Jo Karnaghan is the Chief Frugalista at https://frugalfirstclasstravel.com. She got serious with Pinterest about 3 years ago when she realised that her target audience was all waiting for her on Pinterest.  She currently averages 1200+ page views per day from Pinterest.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

pinterest

How to Drive Traffic using Flipboard

How to Drive Traffic using Flipboard

It’s every content marketer’s dream – to drive viral traffic and ensure new posts see thousands, if not tens of thousands, of unique page views. Though for the average blogger, the amount of times this actually happens is few and far between.

Meg Jerrard of Mapping Megan shares her expertise on How to drive traffic using Flipboard.

But what if I told you there was a way to drive page views in the thousands, with a strategy that only takes ten minutes of management / upkeep per day?

Flipboard is an incredible way to gain viral traffic to your content, and if you’re not already utilizing the platform, you would do well to start using it right away.

Marketing your content here is the easiest way to drive thousands new visitors to your site, and introduce your brand to a potential 90 million new fans.  And it’s not just the flavor of the month, this is the surest way to achieving traffic and exposure, and is definitely here to stay.

 

What is Flipboard?

 

Flipboard is a news aggregation platform which launched in 2010; a magazine-style feed reader where users discover new content based on their interests, and ‘flip’ their favorite articles into themed magazines. It’s very similar to Pinterest, where users pin content to themed boards, however in Flipboard’s case the platform is presented in a magazine style format, and content is presented to users based on their interests, whether they follow you or not.

I was vehemently opposed to adding yet another social media platform to my plate. As a one-woman operation, it’s difficult enough as it is managing content across Facebook, Twitter, Instagram, StumbleUpon, Pinterest, Tumblr, YouTube and Google +.

But on the glowing praise of other content creators, I added Flipboard to my marketing strategy, and my site stats started to spike. New posts would see up to 3,000, 4,000, and 8,000 views on a really good day.

Flipboard began outranking search engine traffic, and referrals from all other social media platforms combined. And, unlike other content discovery platforms like StumbleUpon, which may result in a low bounce rate, traffic from Flipboard is likely to stay on the page and digest your content.

 

How to Get Started with Flipboard

 

Of all the social media channels, Flipboard is the easiest to get started on, and there is very little learning curve involved. Simply download the mobile app or sign up via the web application on your desktop, and you have access to a traffic generating machine.

Unlike other social media platforms, you don’t need a huge following to start seeing traffic from flipboard, and you can drive thousands of views without many followers at all. As new content is added to the platform, Flipboard assigns a category (ie travel, or politics), and scans for freshly added flips it can feature as the top posts of the category each day. This means you can successfully market your content without having to put time into creating a social presence, and don’t have to worry about getting your number of followers up.

Though it’s important to keep in mind that viral traffic is often traffic which is short lived. On average, Flipboard traffic to a post will die out after 2 days, and for continued traffic you will then have to create another post. For those who are content rich, this won’t be an issue, as you can gain quite steady traffic from continuing to produce content and flipping it regularly.

 

Step One: Create Your Profile

 

The first step is downloading the app or signing up via the desktop version online. You’ll then create your profile. Add a short bio with a profile picture (if you log in via Facebook it will pull this profile picture automatically). Be sure to mention your brand name or website in your profile bio for good branding.

Once your profile is created you can select the topics you would like to follow, and there are over 34,000 of them! The topics you choose to follow will dictate which categories and content shows up in your home feed.

 

Step Two: Create Magazines

 

Magazines are the essence of getting Flipboard to work for you. The platform is centered on the concept of curated magazines, whether made up of your own content or articles you like in the same niche. So after having created your profile, you need to create a few magazines. If you’re not familiar with the term “content curation”, this means finding the best content from the web and consolidating it in the one place.

Click “create magazine” on your profile page, and enter a title and description for the magazine. Having an interesting magazine title and description with targeted keywords can go a long way. You should narrow down a clear focus for your magazine topic instead of making it an expansive corner.

Your magazines should be relevant to your brand and niche. You may choose to create magazine based on the categories you cover on your blog. Featured magazines drive hoards of traffic each day, so creating a solid magazine is the foundation to success on Flipboard. The more readers who follow your magazine, the better chances you have of being featured in your niche or having your content reflipped into more popular magazines.

Once you hit “create” you can start curating content.

 

Step Three: Curating Content

 

The best way to approach content curation on Flipboard is to gather the best content from your niche, and blend your own content into the mix to drive traffic to your own site.

You can and should flip articles into as many of your magazines that make sense. Like other social media sites it’s important to flip other people’s content as well as your own, and the more magazines you flip content into, the better your chance of having them seen.

If you’re using the Flipboard smartphone app, it’s very easy to add content to a magazine you have created. If you’re flipping directly from the app, you can hit the plus sign and you will be asked which of your magazines you’d like to add it to.

If you’re working on a desktop, you can use their bookmarklet to add any webpage to a magazine directly through your web browser. Chrome users can take advantage of their Chrome extension.

Large brands have the option to add multiple users to a board, much like a group board on Pinterest. This is valuable for organizations looking to increase the span of their magazines.

In order to see true value from Flipboard, you need to maintain your momentum and curate content on a regular basis. This shouldn’t take any longer than 10 minutes over your morning coffee, browsing topics that you follow and flipping relevant articles into your magazines. It will take a few weeks to start seeing solid results, however consistency is key, and after having maintained a momentum you will start seeing traffic generate.

 

Step Four: Flip Your Own Content

 

Flipboard actively encourages users to flip their own content, and this, after all, is how you generate traffic to your site. From experience, you should add your articles as soon as they have been published; as a news aggregation app, newer articles gain more traction. This doesn’t mean that you won’t get traffic from flipping archived posts however there is a definite benefit in flipping asap.

Leaving a short comment when you flip is crucial to having it rank in categories featured on the home feed. According to Flipboard this adds value to your flip by drawing attention to your post since comments are emphasized in the layouts of the mobile app, bringing more attention to your account. When you go to flip into a magazine there will be a space which says “What’s interesting about this?” Leave your short comment (with targeted keywords) here.

Flipboard scans everything being added to the platform to feature new content in the featured categories on the homepage. You don’t have control over which category your content is placed in, however the comments you leave heavily influence this. The flipboard algorithm is still not understood, so in terms of keywords it’s quite literally a guessing game, however if you want to see your articles categorized under “Travel”, you will generally need to use the word travel a lot as well as other similar keywords like “plane” or “Australia”.

 

Step 5: Add a Flipboard Social Media Share Button to Your Blog Posts

 

By making it easy for others to share your posts, you increase your opportunity for viral traffic. Some social media share plugins don’t support Flipboard, so make sure you have a version which does.

I personally use the pro version of Social Media Warfare which is a paid plugin at $29 per year, though Flipboard is now an option on the free AddThis, ShareThis, AddtoAny and Shareaholic plugins.

 

Step 6: Join a Flipboard Tribe

 

News of Flipboard’s power to generate an avalanche of traffic has spread like wildfire, and many groups have set up Flipboard Tribes.  There are many sharing groups on Facebook where users enter a link for the day, and everyone flips each other’s posts. These can be a great way to make your content more visible.

Within the travel niche, Flipboard tribes on Facebook include Flipboard for Travel Bloggers and Travel Bloggers Evergreen Shares (to join this group, contact Meg directly). Type “Flipboard” into the search bar on Facebook to find groups within your specific niche.

 

Read more about Mapping Megan on her brand page.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

How to Drive Traffic using Flipboard

How to Master Instagram as a Travel Blogger

How to Master Instagram as a Travel Blogger

Instagram is a social network and free app that lets users capture and share photos and videos, and an expert shares How to Master Instagram as a Travel Blogger.

WHY INSTAGRAM MATTERS 

Within the travel blogging community, there have always been mixed feelings about Instagram and how much of your precious time should be spent on a platform that can often be more confusing than trying to figure out what to have for dinner. However, Instagram is becoming a more important tool and in some cases, the main platform for many travel bloggers.

As one of those travel bloggers who has become rather fond of Instagram as the @wanderingdonut I am here to help lift your Instagram game.

With a constantly growing and loyal following of over 27,000. I know a thing or two about conquering Instagram, well, at least trying to (and that’s all that matters)

To some, the number may seem big and to others, small, but this takes me to my first tip.

 

HOW TO MASTER INSTAGRAM AS A TRAVEL BLOGGER 

 

How to Master Instagram as a Travel Blogger

 

IT’S NOT ALL ABOUT THE NUMBERS

 

Numbers can play a very important role in your success on any social media platform, but if you begin to focus and rely too heavily on those numbers, you end up doing more damage than good.

The best way to avoid getting lost in those numbers is to remind yourself that all of your followers, likes, comments and every one of your messages comes from a real person and even more importantly, you need to be treating them like real people too.

A huge factor to my success, with comments, have come from treating my followers and fellow Instagrammers as friends and family. The craziest thing about this is that the more people I connect with online, the more friends/family I am lucky enough to connect with the real world.

Instagram provides an incredible amount of opportunities for its influencers and creatives, but as cheesy as it is, the gift of friendship is my favourite. However, as you surround yourself with more people on Instagram, as difficult as it may be, I need you to remember.

 

DON’T COMPARE YOURSELF TO OTHER ACCOUNTS

 

It’s important to have accounts that inspire you, however, be wary of crossing the line from inspiration to envy. Although it can be hard, I’ve learnt to focus on my own growth rather than others. Sure, I still feel lost sometimes on such a large platform surrounded by major influencers but one thing I heard when I first started out that has stuck with me ever since is: Imagine all your followers in one room.

You see, even at a couple of hundred that is pretty amazing. You are amazing.

In saying that, your content should be amazing too which has become more than taking beautiful photos (I’ll get to that soon) and a heavy focus on the magic you make with it.

 

THE IMPORTANCE OF EDITING ON INSTAGRAM 

 

How to Master Instagram as a Travel Blogger

 

MAKE EDITING YOUR BEST FRIEND

Every person finds their own editing style on a wide range of apps/programs. I personally fell in love with Lightroom and admittedly became a little too addicted..whoops. In saying that I am very thankful that I did because my Insta skyrocketed once I did and you can do the same.

I won’t go into too much detail with the ins and outs of Lightroom, but I do want to say that finding your own editing style can make or break your content which is the same for any blog.

Whether you’re like me and love aggressively vibrant colours or maybe, connect with a dreamy pastel tone, then this is where the editing process makes the magic happens.

A few of the most popular and recommended editing apps/programs include:

-Lightroom – Adobe Suite
-Photoshop – Adobe Suite
VSCO – (Free)
Touch Retouch (Free)
Snapseed (Free)
A Color Story (Free)

Editor note – we strongly suggest that you purchase Lightroom, at the very least from Adobe.

However, Creative Cloud gives you so much more
Creative Cloud Apps include:
• Adobe Acrobat® XI Pro, Adobe After Effects® CC, Adobe Audition® CC, Adobe Digital Publishing Suite, Single Edition, Adobe Dreamweaver® CC, Adobe Edge Animate, Adobe Edge Code preview, Adobe Edge Inspect, Adobe Edge Reflow preview, Adobe Edge Web Fonts, Adobe Extension Manager, ExtendScript Toolkit, Adobe Fireworks® CS6, Adobe Flash® Builder® 4.7 Premium Edition, Adobe Flash Professional CC, Adobe Illustrator® CC, Adobe InDesign® CC, Adobe Muse CC, Adobe Photoshop CC, Adobe Photoshop Lightroom 5, Adobe Prelude® CC, Adobe Premiere® Pro CC, Adobe Scout, Adobe SpeedGrade® CC

It is also very useful for your WordPress photographs, and more.

how to master instagram

Now you’ve got this wonderfully edited photo, but without a wonderful caption to match, you’ll end up getting a little lost in the mysterious algorithm feed.

 

CREATIVE CAPTIONS

 

How to Master Instagram as a Travel Blogger

Similarly, to editing styles, everyone has their own style of captions. As a blogger, you have probably found your writing style which makes captions a little easier but in saying that you need to remember that this is not a blog post.

You see, for me, I like to set it up into three paragraphs each divided by a row of symbols to ensure it doesn’t become one big blob that no one has the time or patience to read:

1. A quick clever, often hilarious (in my opinion) sentence or quote to match the image. This grabs people’s attention straight away and just like a blurb on a good book, draws them in to read more.

2. A brief story, usually taking my audience behind the scenes of the photo. It is also the perfect opportunity for you to link it up with one of your blog posts. This allows you to bring your personality to the fore, and most importantly gives people a reason to connect with you as a person.

3. Ask a question on your Instagram photo or video.

This has been a major help in growing my engagement on Instagram because it gives people a reason and something more to comment about than “nice photo” or even worse the dreaded single emoji spam. Utilise this as a tool to find out what your audience like or maybe don’t like to assist you in producing the best content you can.

Do not feel the need to fill this out as though it is a form every time you write a caption, not even I follow this religiously! Instead, adapt and trial what works best for you which is pretty much what Instagram is all about especially when it comes to…

 

HOW TO USE POPULAR HASHTAGS ON INSTAGRAM #HASHTAGS

There has been a lot of controversy and questions about hashtags, but they do deserve a lot more than people give them credit for. For me, hashtags started out as a way to try to get features on feature accounts which for some lucky people is the single biggest factor in their accounts growth. However, I am not one of those people as my personal style was a little different to the typical feature accounts and may not work for you either. However, the more time I spend researching new hashtags and how they work, the more I realised they are just as good as helpful on there own without gaining a feature.

You may already know this, but once you use a hashtag on an image, your photo shows up on that particular hashtags feed. If you choose them correctly based on your engagement compared to the hashtags engagement, you may just make it into the top 9 on that feed allowing your image to be visible for approximately 24 hours rather than slowly getting lost further down the feed.

There are still people that believe they are a waste of time, but I have proof that it has been one of the biggest factors in the growth of my Insta family. I get daily comments on my photos saying, “I am so happy I found you from #thishashtag” or “Just saw your photo on #thathashtag and it is amazing”.

The thing is a lot of hashtags are a community within themselves allowing you to strategically target a wider range of people that you already know share a common interest. Did you also know that hashtags also work with instastories?

 

master-instagram

 

FIGURE OUT HOW TO USE INSTASTORIES

This is becoming one of the fastest growing parts of the entire platform. In fact, influencers and bloggers are not only getting paid for post content but also story content! Crazy right!? It is because stories are getting just as much, if not even more engagement than regular posts.

You may not want to be one of those people that shares every intimate detail of their life across stories or go live once a day, but it is a very important tool that you should make the most of.

It is one that took me a while to figure out but after slowly finding my style and voice it has allowed me to connect better than ever with my following and once again, grow my following!

I started off using stories just to let people know I have a new post and once they introduced the feature to add swipe up links to websites (available for business profile user with over 10k), it became an even better way to share blog content too rather than the classic ‘link in bio.’ However, after speaking to fellow influencers and even a few brands, I learned that stories can and should be used for so much more.

The reason for both is because it once again allows you to be seen as a real person (not a robot!) with a real life and personality which is what people want to follow and what brands want to hire.

I had been on Instagram for over a year and realised my followers had never heard me speak and a huge part of being an influencer is having a voice!

The possibilities are really endless it is just up to you to decide what you want to do with it.

I could ramble on for days, but I don’t want to bombard you with too much information and end up scaring you off.

So, whether you become a little Insta-obsessed like me or would prefer to stick to primarily to blogging, mastering Instagram remains one of the best things to do for yourself, your brand and your business.

If you ever get start feeling a little lost, scared and/or confused on the very overwhelming but even more so rewarding platform that is Instagram, you know where to find me!
INSTAGRAM @wanderingdonut
www.wanderingdonut.com

Make sure to find out more about Wandering Donut on her brand page.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

how to master instagram as a travel blogger