Pinterest for Travel Bloggers

Pinterest for Travel Bloggers

Pinterest for Travel Bloggers, done well, can be an easy way to drive traffic to your travel blog.  But like many other strategies to grow your blog page views, it does require some knowledge and a degree of persistence.  In this post, I explain how I have grown Pinterest referrals to my blog to represent more than half my page views.  This includes strategies for increasing your Pinterest audience, as well as optimising your pins and how to drive traffic to your blog using Pinterest.

Pinterest for Travel Bloggers – the Basics

 

 

The most important thing to understand is that Pinterest functions more like a search engine than social media.  Unlike social media, your content on Pinterest is largely evergreen, and even old pins can drive significant traffic to your blog without you needing to do anything.

After you set up your account you need to develop your boards.  My recommendation is to keep your boards focused on travel-related topics so that your account aligns clearly with the travel niche.  If you want to have other boards for your own personal use for recipes, craft or other non-travel ideas, either mark those boards as private in the board settings so only you can see them, or set up a personal account for your personal interests – see your Pinterest account as an extension of your blog, rather than a reflection of your personal interests.  It’s not necessary to design spectacular pins for the feature picture on your boards, but do choose something on topic and professional looking.

 

Creating popular pins on Pinterest

 

The first thing to understand here is that not all content works well on Pinterest.  Pinterest loves listicles, and travel planning pins.  It doesn’t like reflective and more personal pieces.  It also likes popular destinations rather than obscure places.  It’s one time where the “Ten things…..” post will go well – my three most popular pins are all listicle-type posts.

 

So how do you make your pins repin-worthy?

pinterest

 

 

If you don’t have it enabled on your Pinterest account, apply for Rich Pins here, now.  Rich pins allow for more information to be included on your pin, meaning it is more likely to show up in a Pinterest search result.  They also look a lot more professional in my opinion.  Once you are approved for Rich Pins, you will need to include a tracking code into your blog and then the Rich Pins mark up should show up automatically on all your pins.

While there are travel bloggers out there who will cite their most popular pin as being horizontal, the most reliable way to create a pin that gets reshared multiple times is to use vertical images to create vertical pins.  If you don’t believe me, check your Pinterest search results for a keyword you are likely to use – what percentage are vertical?

 

Create Engaging Pins on Pinterest

 

 

The best way to create engaging pins that are shared is to use a tool such as Canva, PicMonkey, Lightbox or Photoshop.  Canva is particularly useful as it is free, has a size optimised Pinterest graphic template and is easy and intuitive to use (it is also an Australian company).

Many bloggers worry that the need to pin vertical pins means they need to have a stock of vertical photos.  While taking some vertical shots when you travel is handy, it is not essential.  In addition to cropping horizontal images to fit into a vertical pin, copyright free images are freely available on line, or you can purchase bundles of stock photos cheaply.  Canva has a range of good quality images that are free or that can be purchased for USD1.00 per image (USD10.00 for eleven images).  I don’t recommend using images you don’t own or whose approved usage is unclear – Pinterest does routinely remove pins that breach copyright or terms of approved use.

pinterest

 

So what images should you choose to create your pins?  Different Pinterest gurus will tell you different  things, but this is what works best for me as a travel blogger:

  • Images with bright, clear colours rather than muted tones (there are a lot of people who favour muted tones, but I find brights are better for my account);
  • There is a lot of debate in Pinterest circles about images with faces. Personally, I find faces work well for me, but some people say they don’t work.

My suggestion to you is create a range of pins for the same posts, share them equitably and then measure which one works best for you.  I think it is good to consider the different opinions you read (many of whom are based on other niches, rather than travel), but undertake your own testing and measuring to determine the best images for you.

 

pinterest

The next question is graphics and lettering.  Most of the pins that show up in my feed have writing on them if they are travel pins.  My best-performing pins all have writing on them.  I’ve done the test and measure of using the same image on two pins for the same post.  In my experience pins with writing significantly outperform pins without writing in the travel niche.  You should do your own testing and measure and determine which style of pin works best for your audience.

pinterest

 

All your pins need a description.  This allows you to make your pins more searchable, both on Pinterest and on Google searches.  Make sure you have good, strong key words included in your descriptions, just like you would in your Google snippet.  Pinterest works exactly the same, so target key words in your description exactly as you would in a post.  Pinterest tends to change whether it will read hashtags or not – at the moment apparently it is reading hashtags.  Personally, I don’t use them.  Pinterest is a very visual platform, and there are people for whom the aesthetic of the pin on their board is very important – hashtags are a bit ugly, so I prefer to use key word phrases separated by vertical lines or good old-fashioned sentences.  Far more aesthetically pleasing.

 

Grow your Pinterest following and drive traffic to your blog

 

If you’ve followed the steps, I’ve outlined you should have a Pinterest account and pins that will interest other pinners.  Now it’s time to use your account and pins to drive traffic to your blog.  There are four strategies I’m going to cover to drive traffic to your blog:

  • Following other accounts on Pinterest;
  • Using Pinterest group boards to expand your reach;
  • Using scheduling tools to maximise engagement;
  • Using Facebook Pinterest share threads to find high-quality pins to repin and expand your reach.

My advice is to follow other accounts that interest you and don’t follow accounts that don’t interest you.  It is a waste of time to play the follow/unfollow game with Pinterest – most Pinterest people just don’t care.  Instead, spend your time searching for accounts and boards with good quality pins that you can repin.  The other thing with Pinterest that is a bit counterintuitive is that commenting on pins does not invite engagement or encourage more people to follow you.  While you can comment, again, most pinners just don’t care.  And if you look carefully on the pin, there isn’t actually an opportunity to even reply to a comment.

I have found Pinterest group boards an effective way to increase my reach and drive traffic to my blog.  I have five group boards which I own.  They are all travel based, but only three of them are explicitly related to my niche.  I use two of them to broaden the appeal of my account.  If you would like an invitation to my group boards, please contact me via my Pinterest account, and I will invite you.

In addition to owning Pinterest group boards, I also belong to about 70 group boards.  Belonging to other people’s group boards increases your reach significantly.  Boards not only increase your pin’s exposure, but they also increase your account’s exposure, so are a good way to drive traffic and increase your followers.  Choose boards that suit your niche and that are well maintained – I steer clear of boards with lots of spammy, off-topic pins as they devalue my Pinterest account and my pins.

 

Pinterest Etiquette

 

Before you go crazy pinning everything in sight onto every group board you are invited to, there is a particular etiquette that needs to be understood and followed:

  • Have a basic understanding of the group board rules. It’s hard to keep track of every individual board’s quirky rules, but there are some basics.  In particular, never, ever pin off topic.  Destination boards are for that destination only.  Theme boards are for that theme only.  Pinning off topic is spammy.  I remove off-topic pins from my boards, and remove repeat offenders from the board all together, without warning.
  • Do not over pin. Don’t go pinning multiple pins all at the same time onto the same board.  It’s spammy, and they will often be deleted.  Use a scheduling tool to space your pins out.
  • Don’t overshare the same pin on the same board. Yes, it is definitely OK to repin your popular pins onto boards you’ve already pinned to previously.  But adding the same pin to the same board every week or so is also spammy unless it is a large board (of say, at least 1000 members).  And yes, I delete those pins too.  Instead, either make new pins or repin every month or more.

 

Pinterest Scheduling Tools

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There are multiple scheduling tools available for Pinterest, including tools you can use for other platforms, such as Buffer.  But most serious pinners are using Tailwind at the moment.  I like Tailwind because it has great analytics (which help me drive even more traffic to my blog by targeting my pinning efforts better), and will suggest times for you to schedule pins based on your account’s engagement.  There are whole posts on line about how to use Tailwind but do learn how to make use of the Interval button when you are scheduling pins.

Many travel bloggers find the Tribes function on Tailwind excellent for getting blog traffic, but personally, I have found they don’t work well for me.  I think it is because I don’t publish a lot on my blog, so don’t have brand new pins to share every day.  Looking at the accounts of people who say they do well from Tailwind Tribes, they are people who have plenty of new pins every week.

 

Facebook Pinterest Share Threads

 

Rather than using Tailwind Tribes, I find Facebook Pinterest share threads a great way to find good quality vertical pins to share.  I am also guaranteed to have my pin shared on a large number of high-quality Pinterest accounts.  Facebook Pinterest share threads have strict rules, so make sure you follow them assiduously.  And it goes without saying, that you must meet your commitment to share everyone’s content unless an individual pin is outside the thread’s rules.

Some Facebook Pinterest groups you may consider:

Pinterest for Travel Bloggers:  run two threads daily that are capped, in addition to the uncapped Mega Monday share thread.

Mappin Monday:  has a weekly share thread that is uncapped.  This is a big group, so you need to be prepared to pin 200+ other pins from this group.

Travel Bloggers Evergreen Shares:  if pinning 25, 50 or even 200+ pins sounds like something you can’t commit to, then the Pinterest thread on this group board might be easier.  Just add your pin to the bottom and pin the ten above yours.  Easy.

 

How many pins should you pin each day?

 

Based on the feedback I get from my Tailwind analytics I try to keep my pinning to around the 100-120 pins per day.  This includes the pins I schedule on Tailwind, as well as any pins I pin manually.  It also includes pins that are other pinners’.

Obviously the more boards you have, the more pins you can pin.  If you only have 5 boards, then pinning 120 pins is spammy.  But if you have 100 boards and you share them out among your relevant boards, then 120 pins doesn’t look so bad.

Pinterest, like most platforms, is a bit quiet about how their algorithm works and how to get your account noticed.  Most experienced pinners will make sure they pin more pins that belong to others than their own.  But the split does vary a bit.  Most Pinterest experts will say 80% others, 20% your own, but I know other “good” pinners who run at 60/40.  I must admit I have no idea what my percentage split is.  I do the Mega Monday thread on the Pinterest for Travel Bloggers group and the Mappin Monday thread, then keep my Tailwind schedule about 80% full with my own content.

Pinterest is a platform that takes patience, knowledge and strategy.  Produce good quality pins, share them diligently, but intelligently, and test & measure your results.  Then you too can master Pinterest.

 

Bio:  Jo Karnaghan is the Chief Frugalista at https://frugalfirstclasstravel.com. She got serious with Pinterest about 3 years ago when she realised that her target audience was all waiting for her on Pinterest.  She currently averages 1200+ page views per day from Pinterest.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

pinterest

Travel Blogging and Working with Brands

Travel Blogging and Working with Brands

Travel Blogging and Working with Brands. For many bloggers, working with brands is like the Holy Grail. Here are some excellent tips to assist you.

By Johanna Castro

Travel Blogging and Working with Brands

Sponsored posts can pay well, and affiliate sales for products or services you know, use and love following a collaboration with a brand can also add up over time.

But in a crowded market it’s getting increasingly difficult to get picked up by brands, and you can’t expect to sit back and wait for companies to approach you. You do need to be proactive.

Before a brand decides to collaborate with you it’s beneficial to show some evidence that you either use or love their service or product, so don’t be afraid to mention brands on your social media channels in an effort to gain their attention first.

You need to spend many hours building your own brand, gaining a readership, writing great content, demonstrating that you’re up for business, and that you are a professional, before you start approaching companies for paid collaborations.

When you are ready then approach smaller companies to begin with, perhaps local ones, and test the water from there.

If the collaboration with a smaller company is successful make sure to ask them for a testimonial and include this when you approach larger brands, both national and international.

Tip: Jo’s written about her own experiences in this post: ‘How to make Money Blogging

 

 

What Interests a Brand in You?

 

A brand is interested in your audience, and the sales and promotion which will come from that.

What you should be trying to do is to engage in a mutually beneficial arrangement delivering value to companies who want to connect with your readers/followers.

From my experience you don’t need a huge amount of traffic to work with brands, but you do need good engagement.

Large amounts of  SEO based traffic is great of course, but may not be the most interesting aspect for a brand. An engaged audience which hangs off your every suggestion might appeal more.

 

What to include in your introductory letter or email

 

Keep you introductory email short and sweet. People are busy.

It’s important that you ‘sell’ your biggest and most engaged audience to the brand, so if you have a huge following on Instagram then mention the benefits of this as the main advantage for the company you’re approaching, and if you have millions of blog readers then use this as the main hook.

Your introduction could include …

 

  1. Who you are and what your blog are about.
  2. Why you love the brand you’re approaching, and why it would be a great fit for your audience.
  3. Why a collaboration with you will be a win for the brand.
  4. Your blog’s readership statistics.
  5. Your social media following.
  6. Your email newsletter subscribers.
  7. Any awards you’ve won,
  8. A testimonial from a previous brand you’ve worked with.
  9. Link to your media kit, if you have one.

 

Try to let you personality shine through in your introductory email. The idea is to pique interest so that the company is intrigued to find out more.

 

Tips on Email Introductions

 

We all hate getting emails which either don’t address us by name, or otherwise clearly have no idea who we are at all, and others which just say, “Hi” or “Please let me introduce myself” as the greeting.

If you don’t have a contact within the company then do some investigation.

You could type into Google “PR contacts for (insert brand name)” , or “Media contacts for (insert brand name)”.

You might decide to ring the company from the contact number on their website and ask if you could have the email address for the person dealing with marketing and media.

Or if you’re faced with a contact form on the website then a short sentence or two to customer support might provide you with a reply and contact email.

Tip: Always foster good relationships with PR and Marketing personnel, and always have a can do attitude and be pleasant to communicate with. 

 

What can you offer a brand?

 

You can offer much more to brands than just a sponsored blog post, and you should think about all of the following.

 

  1. Sidebar advertisements.
  2. Instagram promotion.
  3. Facebook promotion.
  4. A giveaway.
  5. Writing about a product or experience.
  6. Paid sponsored post.
  7. Mention of the brand in a post which is about a relatable topic. (If a company gets a good result from a simple text link, then maybe they’ll find the budget to work with you on a more in depth collaboration.)

 

Have a different rate package available offering different services so that you can suit small, medium or large budgets. My advice is to not publish your rate package on your blog, because if you do there’s no room for negotiation.

For instance you could offer a slightly discounted rate to include all of the above (1 – 6)

You could charge a certain rate for the blog post, and then include add-on rates for each Facebook/Twitter/Instagram post your publish.

 

Then Deliver, Deliver, Deliver and exceed expectations if you can.

 

A note on Experiences

I’m not talking about organised ‘famils’ here, but about independent experiences arranged between you and the company you’re working with.

Should you accept a complimentary tour, or a weekend away without being paid for it?

I think it all comes down to expectation, and how much the brand wants to engage with your audience.

A free trip can be considered a perk but freebies won’t pay your grocery bills.

If the experience comes with an enormous amount of publishing expectations, hashtags, time frames and dictates from the brand, then you need to weigh up if the experience is worth the work it will entail.

Weigh up what the experience includes, what the expectations are, and things like if your spouse or family can accompany you.

For any complimentary experience you should be prepared to write about it, but you don’t have to be hijacked by brand dictates, PR principles or gush in a tourism related way – no travel journalist writing for a mainstream magazine or newspaper would do this, but they would probably offer a fair and objective story.

 

Tip: Disclaim. A blog post of this nature should mention that the service or product has been ‘gifted’.

 

Affiliates

 

If you are writing about a brand which you mention regularly on your blog then it might pay you to become an affiliate first.

Check out if they have an affiliate scheme and sign up for it.

Then if you make some affiliate sales, approach the company, detail the success you’ve had, and pitch for a brand collaboration.

 

Writing the sponsored post

 

Many bloggers are anxious about including sponsored posts on their blogs in case it somehow interferes with their voice or their story.

But it doesn’t have to.

Make sure that the post is relatable and includes advice useful to your audience whilst highlighting how the brand you’re promoting can add to this.

Let your personality shine and maintain your voice even if the brand has several brand messages they want included. Nobody wants to read a commercial or a post that reads like a press release.

Make sure there are takeaway tips for your audience. What are they getting in return for reading?

If you read it through and it reads like sponsored content, then you haven’t done your job well enough. You won’t get clicks and you’ll lose readers.

Make sure your post is easy to share. Do you have share buttons for all the main social networks and are they easy to find, share or Pin. Personally I hate it when I have to scroll up and down a page to find them.

Consider having a call to action at the end of the post, followed with ‘share with someone who would find this post useful.”

 

Disclose. Disclose. Disclaim.

 

Trust and authenticity are important, so too is staying abreast of the law.

Always make a point of disclosing your interest with the brand.

If you received something for free, make clear that it was ‘Gifted.’

Write ‘Sponsored Post’ clearly near the top of your blog post if you are being paid to write it, as in this one. https://lifestylefifty.com/planning-a-trip-to-ireland/

I don’t think there’s any point in cloaking or veiling things these days as people are way too savvy.

So I think ‘in collaboration with’ is pretentious and wordy as is, ‘in partnership with’. Unless you really are in partnership, or you are a brand ambassador – that’s different and should also be disclosed.

Make sure you add #AD or #SPON upfront on Instagram,Twitter and Pinterest.

As you’re probably already aware, ‘do-follow’ links are not in accordance with Google’s guidelines for sponsored content so make sure the brand understands that they are paying for a no-follow link for advertising purposes, not a do-follow for manipulation of search results.

 

What to charge

 

There are all sorts of $ amounts flying around the internet about what to charge for sponsored content and advertising.

As blogging is such an unregulated and various industry I don’t think there’s a one rate fits all.

To protect the integrity of the industry and because everything is worth something, you shouldn’t write for free.

However, be realistic about what you charge.

 

  1. If you were writing web copy or copywriting as a freelancer what’s the rate you might charge clients as per industry standards?

 

  1. How much would you get paid to write a similar story for a magazine?

 

  1. Are you writing for a large corporation with a big budget, or a small non-funded charity?

 

  1. Is there likely to be follow up work?

 

How long will it take you to source ideas, to write the post, to format the post, to source, re-size and add photographs, and then promote the post on social media? Your time is money.

Let the brand know how many words you will write for this amount and how many photos you’ll include, and how and where you’ll promote the post.

Apply all these considerations to the blog post you will write for the brand and negotiate a price.

Don’t sell yourself short. It’s always easier to discount than it is to raise your prices.

I found this Rate Map which might be helpful for you : https://influence.co/go/rates

Do set yourself some guidelines from the start about how much you’ll charge, and how you’ll write content based on PR pitches you might receive, experiences you might be offered and product that might be gifted to you.

Tip: When you invoice a brand make sure you have a ‘Payment Expected by” date.

 

Don’t give up

 

All companies have different goals, strategies and opinions. Some will be happy to work with micro-influencers for a smaller fee, others will only want to work with celebrities with millions of followers.

You’re likely to get more rejections than yes’s but believe me, a Yes is worth a lot of No’s.

 

Good Luck!

 

BIO

Jo Castro is a veteran freelance travel writer and online publisher. She’s lived in 11 different countries and travelled to many more. She writes ZigaZag (https://zigazag.com/seven-point-plan-for-successful-blogging/)  a travel blog focussed on Western Australia, and Lifestyle Fifty (https://lifestylefifty.com/how-i-make-money-blogging/a blog catering to a mature audience interested in world travel and a healthy, stylish lifestyle. Find Jo reclining under a thatched cabana on a tropical beach sipping a long cold cocktail, or mostly just glued to her Mac.

 

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

The Getting Started Guide to Keyword Research for New Travel Bloggers

The Getting Started Guide to Keyword Research for New Travel Bloggers

When you first start as a travel blogger it can be difficult to work out where to best invest your effort.  You can choose to invest your time in a whole range of issues including technical blog setup, writing content – good and bad, developing social media etc, at a time where everything is new and there is no way you can realistically do everything at once.

Also, in the beginning, you will have an initial vision of how you will position your blog, but as you progressively publish and see what is and isn’t working, you then adjust your strategy to further develop your blog, either as a hobby or as a business.

Search Engine Optimisation or SEO is an important topic which most new bloggers come across quite early in their journey, but in the early days there are a lot of gurus out there who each spruick the best way to do it – with the caveat being that you usually need to spend money to buy books and courses.  It can be difficult to work out whose advice to follow, and also not waste your precious energy, time and money.

The Pretraveller Travel Blog Story

I have personally been through this journey the hard way.  I started my Pretraveller blog as a hobby 7 ½ years ago, and in the early days followed heaps of different advice, and it was difficult to work out what worked and what did not work.  Over time I have experimented, and also found good sources of advice.

From early 2017 I decided to develop my blog into a part-time business.  By implementing detailed keyword research into every article that I write I am now on track to achieve a part-time income from my blog.  My blog is continuing to grow with my aim being to achieve a good full time income and more over the next few years.  In my case I am optimising my articles to earn affiliate income, which I have decided is my best strategy for this stage of my business development.

What are the End Results of Investing in Keyword Research?

Why Should You Invest Time, Effort and Money into Keyword Research?

An important initial question is why should you invest time, effort and money into keyword research?  Keywords are the words used when someone searches for a topic in Google Search.

Good keyword research and implementation of those keywords into your articles provides your article with the best chance of ranking highly in Google Search – which includes identification of competitiveness of those keywords against the other articles already ranking for those keywords.

Overall your aim is for your article to rank on the first page of Google search results, and to get as high up the page as you can.  The top few search results typically get the bulk of the traffic, so the higher you can get for good quality keywords the better.

If you get keyword research right and you implement them correctly into your articles, what you should see is that your blog traffic coming from organic Google Search should progressively increase over time.  If you also add link building to your articles into your blogging activities, you should see a much higher likelihood of ranking for your chosen keywords and increasing your number of visitors and page views.

How Many Keyword Combinations Should I Incorporate Into Each Article?

Another point to realise is that when we do keyword research, we do not just do research for a single keyword combination.

A good example is if I want to write an article about short cruises from Sydney.  I could write an article which is optimised for ‘short cruises from Sydney’, but when I do the keyword research I will find that there are actually ten different keyword combinations (including ‘3 day cruises from sydney’, sampler cruises from sydney’ etc) which people use to search on this topic in Google Search.

As I will show you below an important step is to first assess which keyword combination you will have a hope of being competitive for and which also has a reasonable volume of search traffic.  If neither of these goals are achievable then the next question to ask yourself is whether you should even bother to write the article you envisage – with limited time available you are better off searching for alternative article options for which you have a better chance of success.

You then build your article with the primary keyword combination, and then come up with a plan to incorporate the secondary keyword combinations.

For some of my articles I am initially writing to optimise for up to 100 keyword combinations, and for these articles, I typically end up ranking in Google Search for several hundred keyword combinations – even if only a proportion of those keywords result in traffic to my website.

Getting Started – Keyword Research Online Tools

The first step to getting started with keyword research is to have the right tools available to conduct this research.  Once upon a time you could get some of this information through Google for free, but in modern times the only way to get good keyword information quickly is to purchase a subscription to an online tool.

There are a few options out there, but I personally use a tool called Keysearch.  You can get an initial one month free trial, or purchase their Starter Plan for $US17/month or $US169 per year.  Note that each plan has a constrained number of searches you can do per day – the free trial only allows three searches per day whereas the Starter Plan allows you to do 200 searches per day which is more than adequate for a blogger.  To research any single article I would typically conduct around 5-20 Keysearch searches before deciding which keywords to use and also which article to write!  So the trial membership is likely to be very difficult to do the full keyword research process in a single session.

 

How to Use Keysearch

After you have set up your subscription, go to the ‘Keyword Research’ screen.  At the top you can enter your initial search keywords and also the location.  In this example I will constrain my search to Australian search results, as my expectation is that short cruises from Sydney will primarily have an Australian rather than an international audience who are interested in this topic. (Or maybe I am wrong and should do two searches, one from Australian audiences and one as a global search – maybe I will find that my assumption is incorrect!).  Use the ‘Keyword Planner’ option for your search.  Then press the ‘Search’ button and it will quickly come up with the results as per the screenshot below.

Initial Keyword Analysis

My first takeaway from this screenshot is that the primary keywords have a search volume of 1900 per month which is good, and that the competitiveness is rated at 18 which is quite low.  The rating has different colours depending on the tool’s assessment of how difficult it will be to rank for this keyword combination – the general principles are that blue and green are achievable for new bloggers, amber is more difficult but ok if you are an intermediate level blogger, and red is only worth it for experienced bloggers.

Next we look at the ‘Search Trends’ box – in this case you can see that there is usually a dip in search traffic over the Australian winter and just after Christmas.  The main thing you are looking for is that this keyword has a steady level of traffic across a year – not just a one month peak and then nothing…

We then go to the ‘URL’ box – in here you can see the top 10 sites which rank for these keywords the Page Authority (PA) and Domain Authority (DA) of each page, as well as how many links are built to each webpage.  It also has information about whether those specific keywords are contained in either the URL or title of the article.

This is important – you can look up the PA and DA of your blog using the free Open Site Explorer tool.  A brand new blog will have a PA of 1 and a DA of 1, with the maximum possible value being 100 for each metric.  Of note is that most new bloggers who focus on early link building activities should be able to grow their DA to around 20 quite quickly, and from there it takes more time to develop the links required to progressively increase your DA.  High level travel bloggers typically have DAs of 50 to 70, mid range bloggers have DAs of 30-50 and newer bloggers have DAs up to 30.

Just be aware that PA and DA do not directly correlate to website traffic, they are just an approximation of how Moz thinks the Google search algorithm works.  They are still useful metrics to help guide the development of your blog.

If you are using a platform such as wordpress.com or Blogger to operate your site, be aware that the PA and DA which shows will not be an accurate assessment of your blog – you can only see your true DA and PA when you have a self-hosted blog.

To have success in targeting keywords you will need to look for keywords where your DA gives you a chance against other established sites.  In this case, on my Pretraveller blog which currently has a DA of 40 I could more easily compete for these keywords – except that most of the top websites already have the main keyword ‘cruise’ in their primary domain name.  As a result I would start with a big disadvantage, noting that I also have no other cruise related articles on my blog – if it is a topic which I write about regularly on my blog I would have a higher chance of ranking for these keywords.

You will regularly find this issue with the higher traffic keywords – it is a saturated market out there in some areas, particularly for buying keywords which are most likely to generate sales.  As a result we now need to look for the second tier keywords to see if a new blogger would have a chance to rank.

Keyword Sorting

I therefore now go to the box on the right hand side which shows 608 keyword combinations – many of which are not relevant.  My first step is to filter these keywords.  At the top is a ‘Filter’ word – click on this and the filter box opens.

In this case I only want cruises from Sydney, so in the ‘Keywords’ box I enter ‘cruise’.  In volume I set the minimum search volume to 50, then press the ‘Filter’ button and the number of keywords in the list reduces to 141.  At the top I have the option to export the filtered list as a CSV file.  Click on the export button.

I now open up this list using a spreadsheet program such as Microsoft Excel, and then do a manual sort of the keywords.  I first sort them by total search volume from top to bottom, I delete the CPC and PPC columns (which only become relevant once you want to start paying for advertising for your blog on Google) and delete any keyword combinations which are not relevant to short cruises from Sydney.  I then work through the list and group similar keywords.

Often when I do this process I come across some unexpected keywords, and I may then do second and third searches on those keywords to get the full set of keyword options, or it may inspire a different or additional article topic!  In this case you can see a short list below of the results of this sorting, with 10 different keyword combinations and the associated search traffic volume.

Keyword Combinations Average Monthly Search Traffic from Australia
short cruises from sydney 1900
3 day cruises from sydney 880
weekend cruises from sydney 590
3 day cruise sydney 390
3 day cruises from sydney 2017 390
sampler cruises from sydney 390
3 night cruises from sydney 320
2 night cruises from sydney 260
three day cruises from sydney 70
3 night cruises from sydney 70

 

If I search again in Keysearch for ‘3 day cruises from sydney’, the search results are quite interesting.  There is one result with the site having a PA of 1 and a DA of 1 ‘although they have ‘cruise’ in their domain name), and many others for which a new blogger is unlikely to rank.  I keep searching progressively down the list.

When I get to ‘sampler cruises from sydney’, I finally get to a keyword combination where I think a new blogger could rank.  At the lower end of the list are three lower DA web pages, and in the top 10 only a few use the term ‘sampler’ in their page URL.

After going through this process and on reflection, this was a bad topic to choose for a beginner travel blogger – cruises are big business so there are quite a few dedicated sites to selling cruises, so my chances of ranking for these keywords was always going to be low.  A key tip is to write about things which are not highly competitive and you will have a better chance of ranking on Google search.  For a new blogger I would search for topics with search volume of at least 500 per month to make it worth the effort to write the article.

How to Embed Keywords into Your Blog Article

If I did decide to go ahead and write this article, I would choose to use ‘sampler cruises from sydney’ as my primary keyword combination, and work in all of the other keywords on the list as secondary keywords.

Blog Article Title Development using Keywords

First, I want to come up with a title which includes the exact phrase ‘sampler cruises from sydney’ – I also want the title to be interesting so that someone looking in Google Search is attracted to the title and chooses to click it ahead of the other options on the search result list.  In this case I would open an incognito window in Google Chrome and type this search term in to see an unbiased search result (if you do this search in your standard browser be aware that the result will be tailored based on your interests and past searches…).

In this case, I first see 4 ads, then an excerpt box, then the search results – which include some pretty poor headings and snippets, so there is an opportunity to write something more ‘zingy’ to stand out to try to get more click-throughs.

Example titles include the following (depending on your angle):

  • Ultimate Guide to Sampler Cruises from Sydney
  • Independent Travel Blogger Review: Sampler Cruises from Sydney
  • Food, Fun and Freedom: Guide to Sampler Cruises from Sydney
  • Etc

Blog Article URL Name using Keywords

I then need to set my URL for the article – to the exact primary keywords:

  • com/sampler-cruises-from-sydney/

Blog Article Heading Plan Using Keywords

I then need to build my heading plan for the article, in this case using both the primary and secondary keywords as follows:

  • Heading 1 (H1): The Ultimate Guide to Short 3 Day 2 Night Sampler Cruises from Sydney
  • Heading 2 (H2): Why You Should Book a Short Sampler Cruise From Sydney
  • H2: How Long Are Sampler Cruises from Sydney?  3 Day, 2 Night and Weekend Cruise Options
  • H2: My Experience on a Three Day, Two Night Short Sampler Cruise from Sydney
  • H2: Short Sampler Cruise options from Sydney in 2018 and 2019

Writing your Article Using Keywords

Once you have the heading plan, then write each section of the article, ensuring you are sprinkling the keywords regularly, but not to the point that they are un-natural.

Often this means you should write the paragraph first, and then review – for example in the text you may have used the term ‘when you go on your cruise’ – make sure you add words to talk about ‘when you go on your short sampler cruise from Sydney’, and mix the primary and secondary keywords up a bit.  As long as you do not go overboard your readers will not really notice these inclusions.

Creating Images Using Your Keywords

Create the featured image and social media images for the article, and ensure you also name them with the primary keywords, when loading add an alt with the keywords as well.  Load your Facebook and Twitter images and snippets using the Yoast plugin.  Load your other images using your normal process, but where you can include the keywords in the image file name, description, alt and captions.

Create a search snippet using Yoast which also includes the keywords, has a good level of zing, and also has a call to action for a reader seeing it in search.  Eg. ‘Everything you need to know about short sampler cruises from Sydney. Check out my independent review of a 3 day 2 night cruise from Sydney and pro tips.’ (note that the Google Search snippet is now longer, and Yoast has recently been updated to reflect the longer length – make the most of it!).

Building Authority for Your Article

After you have pressed publish your job is not yet finished.  The next step is to promote through your social media channels.  You may also want to participate in some social sharing groups to maximise the social exposure of your article.

You also want to build some authoritative links to the article.  Options to build links include participating in collaborative posts, guest posting and participating in link swaps.  Options for all of these activities can be found across quite a few travel blogger Facebook Groups.  An important point is that the link you want to build is a dofollow deep link directly to your specific article, not to your blog home page.  A good approach is to plan to build 5-10 good quality links to each article you write.

As a newer blogger, you then need to wait – it can take around six months for the article to rise to its natural level in Google – more mature bloggers may see Google search results for new articles within a few weeks.

Tracking the Performance of Your Keyword Research Optimised Article in Google Search

You can track the performance of your article using the Google Search Console tool (which is a totally separate tool from Google Analytics).  Ensure that you have it set up for your blog, which includes installing some tracking codes and setting up the blog properties.  Once it is up and running you should be able to log in, go to ‘Search Analytics’ , click the check boxes to display ‘Impressions’, ‘Click Through Rate (CTR)’ and ‘Position’ data.  You can then select the ‘Pages’ toggle.  Scroll down to see the Google Search performance for each of your articles, including all 4 metrics.  Click on that specific article, then toggle back to ‘Queries’ – and you will now be able to see all of the keywords for which that article is performing.

Review this data monthly to see how the article is performing.  Keep building links in the meantime, and you should see the article eventually reach its natural level!

Keyword Research

Keyword Research Conclusion

By consistently using a keyword research and optimisation approach you should see each article you write performing to their full potential, rather than writing an article and never seeing any consistent search traffic to it.  You should also see a progressive increase in your blog pageviews by consistently applying this process when you write your articles.

While the process itself is quite formulaic, your blogging personality and voice can still shine through in terms of your writing style – this approach just enhances what you were already doing to get the best chance of success in your blogging endeavours.

 

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

All the best, there is a lot to learn to succeed in blogging and perseverance is key – but it can definitely pay off!

By Anne Sutherland-Smith

Get to know more about Pretraveller on her brand page

www.pretraveller.com

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How to Drive Traffic using Flipboard

How to Drive Traffic using Flipboard

It’s every content marketer’s dream – to drive viral traffic and ensure new posts see thousands, if not tens of thousands, of unique page views. Though for the average blogger, the amount of times this actually happens is few and far between.

Meg Jerrard of Mapping Megan shares her expertise on How to drive traffic using Flipboard.

But what if I told you there was a way to drive page views in the thousands, with a strategy that only takes ten minutes of management / upkeep per day?

Flipboard is an incredible way to gain viral traffic to your content, and if you’re not already utilizing the platform, you would do well to start using it right away.

Marketing your content here is the easiest way to drive thousands new visitors to your site, and introduce your brand to a potential 90 million new fans.  And it’s not just the flavor of the month, this is the surest way to achieving traffic and exposure, and is definitely here to stay.

 

What is Flipboard?

 

Flipboard is a news aggregation platform which launched in 2010; a magazine-style feed reader where users discover new content based on their interests, and ‘flip’ their favorite articles into themed magazines. It’s very similar to Pinterest, where users pin content to themed boards, however in Flipboard’s case the platform is presented in a magazine style format, and content is presented to users based on their interests, whether they follow you or not.

I was vehemently opposed to adding yet another social media platform to my plate. As a one-woman operation, it’s difficult enough as it is managing content across Facebook, Twitter, Instagram, StumbleUpon, Pinterest, Tumblr, YouTube and Google +.

But on the glowing praise of other content creators, I added Flipboard to my marketing strategy, and my site stats started to spike. New posts would see up to 3,000, 4,000, and 8,000 views on a really good day.

Flipboard began outranking search engine traffic, and referrals from all other social media platforms combined. And, unlike other content discovery platforms like StumbleUpon, which may result in a low bounce rate, traffic from Flipboard is likely to stay on the page and digest your content.

 

How to Get Started with Flipboard

 

Of all the social media channels, Flipboard is the easiest to get started on, and there is very little learning curve involved. Simply download the mobile app or sign up via the web application on your desktop, and you have access to a traffic generating machine.

Unlike other social media platforms, you don’t need a huge following to start seeing traffic from flipboard, and you can drive thousands of views without many followers at all. As new content is added to the platform, Flipboard assigns a category (ie travel, or politics), and scans for freshly added flips it can feature as the top posts of the category each day. This means you can successfully market your content without having to put time into creating a social presence, and don’t have to worry about getting your number of followers up.

Though it’s important to keep in mind that viral traffic is often traffic which is short lived. On average, Flipboard traffic to a post will die out after 2 days, and for continued traffic you will then have to create another post. For those who are content rich, this won’t be an issue, as you can gain quite steady traffic from continuing to produce content and flipping it regularly.

 

Step One: Create Your Profile

 

The first step is downloading the app or signing up via the desktop version online. You’ll then create your profile. Add a short bio with a profile picture (if you log in via Facebook it will pull this profile picture automatically). Be sure to mention your brand name or website in your profile bio for good branding.

Once your profile is created you can select the topics you would like to follow, and there are over 34,000 of them! The topics you choose to follow will dictate which categories and content shows up in your home feed.

 

Step Two: Create Magazines

 

Magazines are the essence of getting Flipboard to work for you. The platform is centered on the concept of curated magazines, whether made up of your own content or articles you like in the same niche. So after having created your profile, you need to create a few magazines. If you’re not familiar with the term “content curation”, this means finding the best content from the web and consolidating it in the one place.

Click “create magazine” on your profile page, and enter a title and description for the magazine. Having an interesting magazine title and description with targeted keywords can go a long way. You should narrow down a clear focus for your magazine topic instead of making it an expansive corner.

Your magazines should be relevant to your brand and niche. You may choose to create magazine based on the categories you cover on your blog. Featured magazines drive hoards of traffic each day, so creating a solid magazine is the foundation to success on Flipboard. The more readers who follow your magazine, the better chances you have of being featured in your niche or having your content reflipped into more popular magazines.

Once you hit “create” you can start curating content.

 

Step Three: Curating Content

 

The best way to approach content curation on Flipboard is to gather the best content from your niche, and blend your own content into the mix to drive traffic to your own site.

You can and should flip articles into as many of your magazines that make sense. Like other social media sites it’s important to flip other people’s content as well as your own, and the more magazines you flip content into, the better your chance of having them seen.

If you’re using the Flipboard smartphone app, it’s very easy to add content to a magazine you have created. If you’re flipping directly from the app, you can hit the plus sign and you will be asked which of your magazines you’d like to add it to.

If you’re working on a desktop, you can use their bookmarklet to add any webpage to a magazine directly through your web browser. Chrome users can take advantage of their Chrome extension.

Large brands have the option to add multiple users to a board, much like a group board on Pinterest. This is valuable for organizations looking to increase the span of their magazines.

In order to see true value from Flipboard, you need to maintain your momentum and curate content on a regular basis. This shouldn’t take any longer than 10 minutes over your morning coffee, browsing topics that you follow and flipping relevant articles into your magazines. It will take a few weeks to start seeing solid results, however consistency is key, and after having maintained a momentum you will start seeing traffic generate.

 

Step Four: Flip Your Own Content

 

Flipboard actively encourages users to flip their own content, and this, after all, is how you generate traffic to your site. From experience, you should add your articles as soon as they have been published; as a news aggregation app, newer articles gain more traction. This doesn’t mean that you won’t get traffic from flipping archived posts however there is a definite benefit in flipping asap.

Leaving a short comment when you flip is crucial to having it rank in categories featured on the home feed. According to Flipboard this adds value to your flip by drawing attention to your post since comments are emphasized in the layouts of the mobile app, bringing more attention to your account. When you go to flip into a magazine there will be a space which says “What’s interesting about this?” Leave your short comment (with targeted keywords) here.

Flipboard scans everything being added to the platform to feature new content in the featured categories on the homepage. You don’t have control over which category your content is placed in, however the comments you leave heavily influence this. The flipboard algorithm is still not understood, so in terms of keywords it’s quite literally a guessing game, however if you want to see your articles categorized under “Travel”, you will generally need to use the word travel a lot as well as other similar keywords like “plane” or “Australia”.

 

Step 5: Add a Flipboard Social Media Share Button to Your Blog Posts

 

By making it easy for others to share your posts, you increase your opportunity for viral traffic. Some social media share plugins don’t support Flipboard, so make sure you have a version which does.

I personally use the pro version of Social Media Warfare which is a paid plugin at $29 per year, though Flipboard is now an option on the free AddThis, ShareThis, AddtoAny and Shareaholic plugins.

 

Step 6: Join a Flipboard Tribe

 

News of Flipboard’s power to generate an avalanche of traffic has spread like wildfire, and many groups have set up Flipboard Tribes.  There are many sharing groups on Facebook where users enter a link for the day, and everyone flips each other’s posts. These can be a great way to make your content more visible.

Within the travel niche, Flipboard tribes on Facebook include Flipboard for Travel Bloggers and Travel Bloggers Evergreen Shares (to join this group, contact Meg directly). Type “Flipboard” into the search bar on Facebook to find groups within your specific niche.

 

Read more about Mapping Megan on her brand page.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

How to Drive Traffic using Flipboard

How to Turn WordPress Categories into Organic Landing Pages

How to Turn WordPress Categories into Organic Landing Pages

How to Turn WordPress Categories into Organic Landing Pages

WordPress Categories and Tags are typically only used as archive pages, listing all the blog posts within those categories or tags. But did you know that with a few smart SEO tweaks you can turn Categories into landing pages that attract lots of organic traffic?

When creating or restructuring a new WordPress blog, it’s important to have a logical content architecture in place, with well-defined categories that represent the main topics of your website. Most people would only create category pages and not pay any further attention to them as time goes by.

This is a pity because not only are categories the foundation of a website, they can also bring in a good amount of organic traffic when optimised the right way.

Real Life Examples

Let’s have a look at a few examples. My website Best Sydney Walks is mainly about walking tracks in and around Sydney. I have a WordPress category for each type of walk, such as bush walks or coastal walks.

If you go to Google AUS and search for “Sydney bush walks”, “Sydney bush walking”, “Bush walks Sydney”, or any similar key phrase, most likely you will see my bush walks category page appear in the top three. You may even spot my site in the featured snippet. Pretty awesome for a good-old WordPress category page.

bsw-bushwalks-google

 

The same goes for “Sydney coastal walks”, “coastal walks Sydney”, etc. My coastal walks category page pops up in the top 3 of Google.

Organic Traffic Stats

Below is a screenshot taken from Ahrefs with the top 7 keywords my coastal walks category page is ranking for. Take note of the total amount of keywords (177 in Australia!) this page is ranking for. The search volume and position columns are also interesting.

bsw-coastal-walks-ahrefs

 

You can imagine that the organic traffic potential here is enormous. Most of these keywords are variations of one another. In other words, you can simply focus on one main keyword and the related keywords are an added bonus.

Have a look at below screenshot taken from Google Analytics covering the month of December. Total organic traffic directly to my coastal walks category page in December was 1,477. Pretty awesome for just one simple WordPress category page.

 

bsw-coastal-walks-analytics

In addition, total organic traffic ending up on my bush walks category page was 1,204.

Also take note of the very low bounce rate. This makes sense because most visitors will typically click through to a blog post from a category page. And as you probably know, a low bounce rate is a positive thing from an SEO perspective.

How to Optimise a WordPress Category so That It Can Rank?

So what can you do to rank WordPress category pages high in the search engines? Simply follow the below easy steps to optimise the categories in your site.

Please note though that if you’re targeting highly competitive keywords with huge search volumes, you probably won’t end up high in the search results for your category pages. But in that case, optimising WordPress categories is still useful because it lifts up the overall quality of your website.

To implement the below tips you will need to have Yoast SEO installed.

  1. Optimise the Titles

Just like a blog post, a category should have a good title. A title that reflects what that category is about. Make sure you define a good page title but also a good SEO title. These two can be different.

The page title is what your readers will see, and the SEO title is what Google will use to display in the search results. This SEO title will need to be optimised with the keyword you’re targeting and also needs to have an appropriate length.

For example, if your category is about Europe travel, you could set the titles as per below.

Category page title:

-- Insert bsw-category-title.jpg –

SEO title:

bsw-category-seo-title

2. Use a Good Meta Description

Use the Yoast SEO plugin to define a good meta description for your category page. Just like blog posts deserve a description, categories do too. WordPress category pages are real pages within your site and should be treated as such.

You can use the meta description to describe what the category is about and you can use it to include a few keywords you would like the page to ultimately rank for.

bsw-category-meta-description

3. Add a Solid Introduction

This is often the most neglected part of a WordPress category page. Most category pages you’ll find on the web have no introduction content. It’s typically just a title followed by a list of blog posts.

This is a missed opportunity. You should treat the content part of a category page the same way as you would treat a blog post. Perhaps not as many words, but you should still include a structured piece of content, with paragraphs, headers, images, etc. if you really want that category page to rank in the search engines.

Depending on the type of category, you could also add a bullet list to format a top 10. I did this for the above mentioned category pages. Not only did this improve the rankings, it also earned me the featured snippet for some keywords.

You should also add a few internal links in the introduction, and ideally also one external link pointing to a reputable website.

bsw-category-description

 

  1. Create Links to Category Pages

Internal linking is a very effective SEO strategy as you can use this to tell the search engines that certain pages play an important role within your website.

So make sure that you create a few links from blog posts to the category pages they belong to. Links from the home page to category pages will benefit too.

Author Bio: AJ Mens moved to Sydney from Europe in 2007 and has since spent countless weekends exploring this beautiful city. AJ shares his outdoor Sydney adventures on his website Best Sydney Walks, Sydney’s leading online guide to the best walking tracks and sights in and around Sydney. AJ also shares blogging tips over at Blog Pioneer, a website dedicated to helping others achieve financial success online.

Get to know more about Best Sydney Walks and Blog Pioneer on the brand page.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

categories into organic landing pages

10 Ways to Drive Traffic from Facebook to Your Business

10 Ways to Drive Traffic from Facebook to Your Business

Here are 10 Ways to Drive Traffic from Facebook to Your Business. Facebook is a great way to drive traffic to your business. Nearly every company has a Facebook account, or should definitely be considering creating one. More traffic to Facebook means more people who see your business.

Facebook is an excellent way to reach your target audience, build trust, and become known as the expert in your field. People get to know you and your business on social media, and this is where Facebook is well worth the effort.

10 Ways to Drive Traffic from Facebook to Your Business

  1. Optimize your Facebook Page.

In a nutshell, make it really easy for people to find you and your business. People are fickle, so take the guessing game out it for them by optimising your Facebook Page.

  • provide complete Company Information, address, hours, and location.
  • when you started
  • A short description of your company…this is a one sentence statement that definitely tells your clients what you. It is called an elevator pitch.
  • An overview of your company. – summarize what your company does, and include any other social media platforms you are a part of. E.g., Twitter, Pinterest, etc.
  • You mission. Any awards, Your products.
  • And your website.
  • Select the category that most closely matches your industry or niche

Optimising your Facebook page also is a good way to refine your business plan, and to focus on exactly what you are doing, and more importantly, why. This will help you to Drive Traffic from Facebook to Your business 

  1. Branding

How to Drive Traffic from Facebook to Your Business

Make sure your username matches your brand name.

Think long and hard about branding with your cover and profile photo and your profile picture. Using Canva is a great way to design your Facebook cover. Aim to use your own photos for authenticity, and ensure that they are high-resolution.

The best thing you can do for your branding is to use the same image on Facebook, Twitter, your website and any other social media platform. People will quickly associate you with your images; Visuals are compelling in attracting visitors. Check out our website and Facebook page, and our other social media. They all show Gordon and I are having a ‘business meeting’ at the beach.

Make sure you check the photos and layout on your desktop and mobile. They will change.

  1. A Relevant Call to Action Button

You should also have a call-to-action button on your profile. You want your customers, clients and readers to do ‘something.’ These can be

  • Contact Us
  • Book Now
  • Call Now
  • Send Message
  • Shop Now
  • Sign Up
  • Watch Video
  • Send Email
  • Learn More
  1. Pin Important Posts to the Top of Your Page

How to Drive Traffic from Facebook to Your Business

You first Facebook post should be a description and image of your business, and you should pin important posts to the top of your page. This means it stays at the top and is important in describing and selling your business to your followers.

At times, you will change this pinned post, for example, if it is time-sensitive (a sale or a meeting for, eg.).

  1. Create and Organize Page Tabs

Click manage tabs to organize which tabs you want on your Facebook page, and the ones you don’t. Then organize them to suit your business.

  1. Adding fresh content to your Facebook

Keep it consistent and keep it relevant. This will help drive traffic from Facebook to your business. You may choose to post once a day or twice a day, but make sure it is relevant, and appealing to your target audience. Use the scheduling button, to save time. Audiences on Facebook LOVE visual content. Posts with photos get more engagement, including likes, comments, shares, and clicks, so always aim to have visuals and text. Again, Canva is a great way to create stunning designs, and there are many free templates there to us.

How to Drive Traffic from Facebook to Your Business

 

  1. Some do’s and don’ts on Facebook

 

Be yourself.

You want your audience to like you and your business. Engage them by being yourself, professional, knowledgeable and at the end of the day a person they can relate to

Don’t use CAPS LOCK, it is considered yelling on social media.

Share other people’s stuff, because Facebook is a social media platform, and being social and sharing others material is a good thing.

 

  1. Advertise on Facebook.

 

If we knew the winning formula, we would share it. There are thousands of articles on the best strategy to get more engagement and followers on Facebook. E.g., you own a hairdressers in Woop Woop. You would write your ads for the people of Woop Woop, targeting them only. Yes, it costs to place ads, but then there is a return on your investment. Don’t pay too much until you know that your ads are effective. You need to experiment to determine what works and what doesn’t.

 

9. Join Facebook Groups

There are many many Facebook groups about everything. These are like minded people who support one another. We own four Facebook Groups, all to do with travel. Each has a different aim and function, but all are to help the members be more visible online, be it Facebook, blogs, businesses etc. They are a great support forum, and you should not try to do everything on your own. It is a case of not reinventing the wheel. Combined knowledge and skills are your most powerful business asset.

Having a Facebook page is imperative in business. These 9 Ways to Drive Traffic from Facebook to Your Business should give you a really good basis to this important platform.

 

10. Use Facebook Video

Buffer Social has done the research and claims that Facebook video being the top priority of marketers in 2017 and undoubtedly this trend will continue. Post Planner says that Video posts receive 135% greater organic reach than photo posts.

Because we all have short attention spans, you must capture your viewers attention within the first few seconds or they will go to the next best thing. Most viewers will watch a video in mute, so why not suggest that they turn the sound on. You can Upload Videos Directly to Facebook, and you should always have a call to action. Facebook gives you this option to “add a Call to Action”  as soon as you upload a video. Take it. Use captions also

You can also use the Facebook Live feature, to quickly promote your business.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

10 ways to drive traffic from Facebook to your business