Travel Blogging and Working with Brands. For many bloggers, working with brands is like the Holy Grail. Here are some excellent tips to assist you.
By Johanna Castro
Travel Blogging and Working with Brands
Sponsored posts can pay well, and affiliate sales for products or services you know, use and love following a collaboration with a brand can also add up over time.
But in a crowded market it’s getting increasingly difficult to get picked up by brands, and you can’t expect to sit back and wait for companies to approach you. You do need to be proactive.
Before a brand decides to collaborate with you it’s beneficial to show some evidence that you either use or love their service or product, so don’t be afraid to mention brands on your social media channels in an effort to gain their attention first.
You need to spend many hours building your own brand, gaining a readership, writing great content, demonstrating that you’re up for business, and that you are a professional, before you start approaching companies for paid collaborations.
When you are ready then approach smaller companies to begin with, perhaps local ones, and test the water from there.
If the collaboration with a smaller company is successful make sure to ask them for a testimonial and include this when you approach larger brands, both national and international.
Tip: Jo’s written about her own experiences in this post: ‘How to make Money Blogging’
What Interests a Brand in You?
A brand is interested in your audience, and the sales and promotion which will come from that.
What you should be trying to do is to engage in a mutually beneficial arrangement delivering value to companies who want to connect with your readers/followers.
From my experience you don’t need a huge amount of traffic to work with brands, but you do need good engagement.
Large amounts of SEO based traffic is great of course, but may not be the most interesting aspect for a brand. An engaged audience which hangs off your every suggestion might appeal more.
What to include in your introductory letter or email
Keep you introductory email short and sweet. People are busy.
It’s important that you ‘sell’ your biggest and most engaged audience to the brand, so if you have a huge following on Instagram then mention the benefits of this as the main advantage for the company you’re approaching, and if you have millions of blog readers then use this as the main hook.
Your introduction could include …
- Who you are and what your blog are about.
- Why you love the brand you’re approaching, and why it would be a great fit for your audience.
- Why a collaboration with you will be a win for the brand.
- Your blog’s readership statistics.
- Your social media following.
- Your email newsletter subscribers.
- Any awards you’ve won,
- A testimonial from a previous brand you’ve worked with.
- Link to your media kit, if you have one.
Try to let you personality shine through in your introductory email. The idea is to pique interest so that the company is intrigued to find out more.
Tips on Email Introductions
We all hate getting emails which either don’t address us by name, or otherwise clearly have no idea who we are at all, and others which just say, “Hi” or “Please let me introduce myself” as the greeting.
If you don’t have a contact within the company then do some investigation.
You could type into Google “PR contacts for (insert brand name)” , or “Media contacts for (insert brand name)”.
You might decide to ring the company from the contact number on their website and ask if you could have the email address for the person dealing with marketing and media.
Or if you’re faced with a contact form on the website then a short sentence or two to customer support might provide you with a reply and contact email.
Tip: Always foster good relationships with PR and Marketing personnel, and always have a can do attitude and be pleasant to communicate with.
What can you offer a brand?
You can offer much more to brands than just a sponsored blog post, and you should think about all of the following.
- Sidebar advertisements.
- Instagram promotion.
- Facebook promotion.
- A giveaway.
- Writing about a product or experience.
- Paid sponsored post.
- Mention of the brand in a post which is about a relatable topic. (If a company gets a good result from a simple text link, then maybe they’ll find the budget to work with you on a more in depth collaboration.)
Have a different rate package available offering different services so that you can suit small, medium or large budgets. My advice is to not publish your rate package on your blog, because if you do there’s no room for negotiation.
For instance you could offer a slightly discounted rate to include all of the above (1 – 6)
You could charge a certain rate for the blog post, and then include add-on rates for each Facebook/Twitter/Instagram post your publish.
Then Deliver, Deliver, Deliver and exceed expectations if you can.
A note on Experiences
I’m not talking about organised ‘famils’ here, but about independent experiences arranged between you and the company you’re working with.
Should you accept a complimentary tour, or a weekend away without being paid for it?
I think it all comes down to expectation, and how much the brand wants to engage with your audience.
A free trip can be considered a perk but freebies won’t pay your grocery bills.
If the experience comes with an enormous amount of publishing expectations, hashtags, time frames and dictates from the brand, then you need to weigh up if the experience is worth the work it will entail.
Weigh up what the experience includes, what the expectations are, and things like if your spouse or family can accompany you.
For any complimentary experience you should be prepared to write about it, but you don’t have to be hijacked by brand dictates, PR principles or gush in a tourism related way – no travel journalist writing for a mainstream magazine or newspaper would do this, but they would probably offer a fair and objective story.
Tip: Disclaim. A blog post of this nature should mention that the service or product has been ‘gifted’.
If you are writing about a brand which you mention regularly on your blog then it might pay you to become an affiliate first.
Check out if they have an affiliate scheme and sign up for it.
Then if you make some affiliate sales, approach the company, detail the success you’ve had, and pitch for a brand collaboration.
Many bloggers are anxious about including sponsored posts on their blogs in case it somehow interferes with their voice or their story.
But it doesn’t have to.
Make sure that the post is relatable and includes advice useful to your audience whilst highlighting how the brand you’re promoting can add to this.
Let your personality shine and maintain your voice even if the brand has several brand messages they want included. Nobody wants to read a commercial or a post that reads like a press release.
Make sure there are takeaway tips for your audience. What are they getting in return for reading?
If you read it through and it reads like sponsored content, then you haven’t done your job well enough. You won’t get clicks and you’ll lose readers.
Make sure your post is easy to share. Do you have share buttons for all the main social networks and are they easy to find, share or Pin. Personally I hate it when I have to scroll up and down a page to find them.
Consider having a call to action at the end of the post, followed with ‘share with someone who would find this post useful.”
Disclose. Disclose. Disclaim.
Trust and authenticity are important, so too is staying abreast of the law.
Always make a point of disclosing your interest with the brand.
If you received something for free, make clear that it was ‘Gifted.’
Write ‘Sponsored Post’ clearly near the top of your blog post if you are being paid to write it, as in this one. https://lifestylefifty.com/planning-a-trip-to-ireland/
I don’t think there’s any point in cloaking or veiling things these days as people are way too savvy.
So I think ‘in collaboration with’ is pretentious and wordy as is, ‘in partnership with’. Unless you really are in partnership, or you are a brand ambassador – that’s different and should also be disclosed.
Make sure you add #AD or #SPON upfront on Instagram,Twitter and Pinterest.
As you’re probably already aware, ‘do-follow’ links are not in accordance with Google’s guidelines for sponsored content so make sure the brand understands that they are paying for a no-follow link for advertising purposes, not a do-follow for manipulation of search results.
What to charge
There are all sorts of $ amounts flying around the internet about what to charge for sponsored content and advertising.
As blogging is such an unregulated and various industry I don’t think there’s a one rate fits all.
To protect the integrity of the industry and because everything is worth something, you shouldn’t write for free.
However, be realistic about what you charge.
- If you were writing web copy or copywriting as a freelancer what’s the rate you might charge clients as per industry standards?
- How much would you get paid to write a similar story for a magazine?
- Are you writing for a large corporation with a big budget, or a small non-funded charity?
- Is there likely to be follow up work?
How long will it take you to source ideas, to write the post, to format the post, to source, re-size and add photographs, and then promote the post on social media? Your time is money.
Let the brand know how many words you will write for this amount and how many photos you’ll include, and how and where you’ll promote the post.
Apply all these considerations to the blog post you will write for the brand and negotiate a price.
Don’t sell yourself short. It’s always easier to discount than it is to raise your prices.
I found this Rate Map which might be helpful for you : https://influence.co/go/rates
Do set yourself some guidelines from the start about how much you’ll charge, and how you’ll write content based on PR pitches you might receive, experiences you might be offered and product that might be gifted to you.
Tip: When you invoice a brand make sure you have a ‘Payment Expected by” date.
Don’t give up
All companies have different goals, strategies and opinions. Some will be happy to work with micro-influencers for a smaller fee, others will only want to work with celebrities with millions of followers.
You’re likely to get more rejections than yes’s but believe me, a Yes is worth a lot of No’s.
Jo Castro is a veteran freelance travel writer and online publisher. She’s lived in 11 different countries and travelled to many more. She writes ZigaZag (https://zigazag.com/seven-point-plan-for-successful-blogging/) a travel blog focussed on Western Australia, and Lifestyle Fifty (https://lifestylefifty.com/how-i-make-money-blogging/a blog catering to a mature audience interested in world travel and a healthy, stylish lifestyle. Find Jo reclining under a thatched cabana on a tropical beach sipping a long cold cocktail, or mostly just glued to her Mac.
DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.
Untold Morsels is a travel blog and community featuring cultural and food experiences for families, couples and friends traveling together creating memories.
About Untold Morsels
Since 2015 our blog and social media platforms have showcased unique experiences, accommodation and products from destinations around the world in particular Italy, the UK, Australia and Scandinavia.
Our travel style is affordable luxury and we are strong advocates for sustainable travel, preferring to support local cultures and businesses where possible.
On our journeys we aim to uncover the details and special moments that turn every trip into the stuff of lifelong legend.
Our readers and followers
Hailing mainly from the US, UK, Europe and Australia, readers of Untold Morsels are women aged 30-55 who enjoy planning and researching their dream trips and destinations for their family and friends.
They seek out memorable vacation experiences, and unforgettable activities such as devouring the local dishes at a food festival in Italy or staying on a houseboat in Amsterdam.
Founder, writer and photographer Katy Clarke has 20 years’ experience in strategic marketing for blue chip and small luxury brands. Collaborating with like-minded brands to put their offerings in the spotlight is her passion.
We work with destination marketing, travel PR, hotels and tour companies on integrated promotional campaigns and destination guides leveraging our blog and social media capabilities and audience.
Some of the brands we have worked with: Visit Brescia and Italian Tourist Board, Fjord Norway, Roman Guy Tours, Visit Parliament (UK) and Hotel Adele et Jules Paris
We have been featured in: Marie Claire and Lonely Planet’s blog for our work on Instagram and for our family travel content
Currently we are building long term affiliate partnerships with brands in Europe that we hope to extend to Australia and Asia.
For more information on how you can work with us, hit this link
Find us on Facebook, Twitter, Instagram, Pinterest and Youtube
The Sweet Wanderlust is a blog for people with a sweet tooth and a taste for adventure. Chief wanderer and dessert-eater, Brittany Kulick, has visited 54 countries and is passionate about sharing unique activities, delicious desserts and epic itineraries as she travels. Her upbeat, bubbly personality comes through in her enthusiastic posts as she writes about old favorites and up and coming attractions.
In 2015, Brittany left Dallas, Texas and a career in marketing to travel full time. Since then, she’s completed every bungy jump in Queenstown, New Zealand, skydived Mission Beach, Australia, swam with humpback whales in Tonga, and consumed more than 30 freakshakes on her search for the best one in the world.
About The Sweet Wanderlust
The Sweet Wanderlust’s New Zealand itinerary has been shared over 11,000 times and her post on Dallas, Texas’ awesome activities has been shared more than 17,000 times. CultureTrip and Hostelworld included The Sweet Wanderlust on their Instagram users to follow in 2018 list, and her work has been published in TRVL and Huffington Post.
As an American based Down Under for more than two years, her audience is equally split between Australians and Americans. More than 9,000 people visit The Sweet Wanderlust each month for travel inspiration and practical tips. On social media, her combined following of 28,000 tune in daily to see over-the-top desserts and colorful adventures.
Over the past three years, Brittany has formed partnerships with hotels, tour operators, brands and tourism boards all over the world to share their story and introduce her audience to new places and products. Whether glamping in the Yarra Valley, touring the Great Ocean Road, or promoting a new tourism destination in Ireland, Brittany goes above and beyond to share these unique experiences with her readers and social media followers.
Here’s what some of them have to say about her:
Brittany is the perfect brand ambassador for Lily Claire. She left a comfortable life in the US to travel the world and see its wonders. Her joyful voice and engaging images draw a loyal and enthusiastic audience and she has been extremely successful in communicating the story and values of our brand. We have received orders and inquiries from around the world thanks to Brittany’s representation.
Founder, Lily Claire
We first came across Brittany after her photo was posted on Instagram of our glow ice cream at White Night Melbourne. We loved the pic that we awarded her best pic of the night. From then on Brittany’s eye for detail in capturing our desserts and reaching out to her audience was amazing. Her Instagram campaign was great for us in attracting new followers.
Creative Director of 196below
If you’re looking for someone to promote your destination, product, or hotel, get in touch with Brittany to discuss promotion ideas.
The Wandering Lens is the leading publisher of travel photography guides, listing photogenic locations around the world alongside outdoor adventures, photography tips and travel experiences.
Specialising in visual marketing, unique underwater imagery and social media campaigns, The Wandering Lens is run by professional photographer Lisa Michele Burns. I work with tourism boards, travel companies, brands and hotels to promote photo worthy destinations via a series of detailed destination guides and image heavy articles.
Current popular destination guides include Iceland’s South Coast, the Lofoten Islands, Paris Photography Locations and a Guide to the Best Photography Locations in Singapore.
The Wandering Lens also acts as a creative content contributor, regularly producing image libraries for clients and working freelance to create photo features and editorials for print and online publications.
A niche audience of more than 56,000+ travel and photography enthusiasts from Australia, the UK, USA and Singapore visit the site each month.
To request a media kit please email email@example.com for a quick portfolio peek check out @the_wanderinglenson Instagram.
The Wandering Lens Works With
Clients include – Olympus, Accor, One&Only Resorts, Tourism Queensland, Tourism New Zealand, The Australian Government, Cunard, Viking Cruises, IHG Hotels, Four Seasons, Nikon, Leica, Lonely Planet, The Sunday Times and more.
I’m also an Olympus Visionary, hosting events and workshops in photogenic destinations around the world to teach the art of travel photography and share my travel obsession!
Lisa Michele Burns and The Wandering Lens are available for commissioned assignments, commercial photography projects, influencer marketing, image library production, blogging campaigns, freelance editorials and professional content creation relating to destination marketing.
Also Writing For
AWOL (Qantas Blog)
Australian Photography Magazine
AvenueL (Korean Lifestyle Publication)
Find out more about photographer Lisa Michele Burnsor how to work with The Wandering Lens.
I’m an Australian freelance writer and blogger at Travel Bug Within, interested in writing about travel, people, business, health and wellbeing. In amongst raising three rowdy young men and trying to maintain a level of fitness, I pursue my combined passions: travel and freelance writing. I’m also into photography learning in the field.
To date, my travels have taken me to many places. I’ve hiked the rugged coastline of eastern Tasmania, snorkelled with black tip reef sharks in Fiji and walked under the canopy of ancient rainforests in Queensland’s Mount Tamborine. I’ve scaled the cliffs of Bali’s Mt Batur in darkness to watch the sunrise, smelt the sweet incense in Hong Kong’s Man Mo Temple, dipped my naked body in Japanese onsens and stared in awe at the towering limestone cliffs of Vietnam’s Halong Bay.
I’ve lived in London and Amherst, in Massachusetts, USA. Currently I live in the suburbs of Brisbane, the capital of Queensland, with my constantly hungry sons, a crazy border collie and a few fish. When I’m not writing, you may find me hiking or at the beach. I’m not the type to sit still. I prefer adventure over relaxation and conversation over contemplation.
What I do?
I write in a variety of journalistic styles. My freelance writing has been featured across a variety of online and print publications, including Silkwinds, AWOL, Unsealed 4 x 4, RV Daily, Good Weekend, Qweekend, The Collective, WellBeing, InDaily, Lift Magazine and the Ultimate Travel Magazine. A link to my published articles: https://jenniferjohnstonwrites.com/portfolio/
I’ve written content for kit homes, pharmaceutical products, beauty therapists and hotels.
Work with me
In an industry saturated with writers, I think of myself as a breath of fresh air. As a mature 50 something with three teenage children – I connect with a few demographics. I love nothing more than being able to share my travel inspiration, whether it be as a solo traveller, a single mother travelling with her kids or in a group.
The topics I write about vary and my interests are broad. My values are to write honestly about a destination, experience or product whether the post was sponsored or not. It is my practice to acknowledge when an experience took place on a famil/press trip or if I travelled/stayed as a guest.
I offer a variety of writing services:
- Writing articles for magazines or online
This service covers a broad range of subjects, particularly travel and lifestyle. Cost for this service depends on the word length, the depth of research required and inclusion of photos and graphics.
- Writing guest posts for websites
Social Media Promotion
Promoting brands using my social media platforms Instagram, Twitter, Facebook. My fee is based on length and frequency of campaign.
- 12,200 Instagram followers
- 440 Facebook followers
- 616 Twitter followers
I’m open to discussing future collaborations and opportunities with publications, brands, and companies that fall within my writing scope. Please get in touch with me via email:
Sarah Shrapnel (AKA Swah), is the founder of ‘Love Swah’, a website that celebrates food and travel. She works with a range of travel brands and tourism boards, freelances for various publications and speaks at events on travel blogging. With recent trips to Bali, Uluru and Laos to discover the culture and, of course, the food, Sarah continues to explore her passions through many gastronomical adventures.
Who do I work with
Brands that Sarah has recently collaborated with include Jetstar, Priority Pass, Tourism Peru and Destination NSW. With these brands she promotes products and destinations in an honest, inspiring and engaging manner. She is a regular contributor to Skyscanner Australia and has had her work published in BNE Magazine and Jetstar Magazine.
Sarah is passionate about encouraging young people, particularly women, to travel, and likes to focus on the weird and wonderful culinary and cultural experiences that each country has to offer. Her audience is predominately females aged 25-34 who are based in Australia, and are keen to discover the world.
The Accidental Australian is a long-established Australian and expat blog, run by American expat Katie, who found herself moving to Sydney on a whim. We provide irreverent musings of a life down under and travel advice for expats and adventurers, with a focus on Australia, New Zealand, and Asia.
The Accidental Australian is a long-established Australian and expat blog, run by American expat Katie, who found herself moving to Sydney on a whim. We provide irreverent musings of a life down under and travel advice for expats and adventurers, with a focus on Australia, New Zealand, and Asia.
Why The Accidental Australian?
We are about two things here: helping expats and unusual and quirky Australian travel experiences. With the exchange rate strongly favouring the American dollar and low international airfares, there has never been a better time for Americans to travel to Australia. Whether coming over for a working holiday, relocation visa, or just for a holiday, travellers are keen to learn about Australia and make the most of their time here.
With a blog focusing on Sydney and Australian travel, and expat issues, as Katie is originally from the US and now residing in Sydney, most readers come from Australia, UK, and the US, and are either residing in Australia, or planning a move down under.
If your market is Australian tourism and/or the expat market, I think we would be a good fit.
I am interested in a wide range of collabs, including reviews, press trips, contests or sponsored posts, and freelance writing projects.
The Accidental Australian is featured on several high traffic expat websites, driving traffic from interested expats. With a large social media following and high blog traffic, my readers are interested and avid social media users. As we continue to grow, The Accidental Australian is becoming a premium destination for unique travel ideas and expat planning. We also rank as #30 in the Top 100 Expat Blogs and Websites for Expatriates, and hope to climb higher up the list in 2018!
A talented freelance writer and recent finalist in Navigator Paper’s ‘Around the World in Eighty Pages’ international travel writing contest, Katie can make your product, experience, or hotel come to life through fun and engaging writing.
I have recently worked with Expat.com and MOVE Guides on creating Australian specific content, and am available for a range of long-term or short-term freelance projects. Other recent work has been with GoOverseas.com, Citizen Femme, Ripley’s Believe It Or Not, and She’s Wanderful.
Companies & Brands worked with in the last 12 months:
We are proud to have worked with a range of Australian and international brands, creating content to showcase some of the best Australian tourism has to offer! These include:
• Rottnest Express
• Sydney BridgeClimb
• Harbourside Cruises, Sydney
Who Do We Work With?
I am interested in honest and meaningful relationships that will benefit us both, a ‘quick dollar’ is not my endgame- rather, I want to provide my readers with information, ideas, and tips that will help them love Australia as much as I do, and will hopefully encourage them to check out your amazing business or product.
I’ll only recommend something I really enjoy myself, and I am always truthful with readers.
Please feel free to contact me for more information, and I look forward to hearing from you!
Let’s Work Together
I am Margarita, the creative mind behind The Wildlife Diaries– a wildlife travel blog dedicated to wildlife watching and wilderness travel.
My background is in wildlife conservation, and my passions are wildlife photography and travel writing. My stories and images are regularly featured on Matador Network and have also appeared in Sunday Telegraph, Sun Herald, Wildlife Secrets, Talking Lifestyle Radio, Frommer’s, Travelstoke and Weekend Notes.
What I do
I travel the globe in search of wildlife and wild places. A few years ago, I set myself on an ambitious quest to see all 40 species of wild cats in their natural habitat.
In my search for the cats, I explore some of the most remote and biodiverse places on Earth and bring back unique content that I share with my readers.
The aim of the Wildlife Diaries is to promote adventure travel through evocative storytelling and vivid imagery and to inspire people to explore the natural world and the incredible wildlife that lives in it.
When not roaming the wilds, I research and explore natural attractions around Sydney to find the best places to experience nature and see Australia’s unique wildlifeon day trips from Sydney.
What I bring to my readers and the companies I work with
To my readers, I offer tips on where to see different types of wildlife, suggested itineraries and best sustainable tour operators.
I provide inspirational, evocative destination features that spotlight rarely-visited, ‘under the radar’ destinations as well as practical information on how to visit them and how to get the most out of the experience.
To the companies I work with, I offer a loyal audience of engaged travellers who are interested in discovering new destinations and enjoy exploration and adventure travel.
Geographic breakdown: 40% United States, 25% Australia, 10% United Kingdom, 3% Thailand as well as followers from Costa Rica, Malaysia, Turkey, India, Canada and South Africa.
My audience is equally divided between male and female readers with 63% of the audience aged between 25 and 44 years of age.
Follow me and The Wildlife Diaries on
Or connect with me on social media: Facebook, Twitter, Instagramor Pinterest.
With my passion for travel and experience in the travel industry I decided to start Let Me Be Free to share our experience and knowledge.
Who are we?
We are a family of four based in Western Australia who enjoy the outdoors, exploring Australia and camping. Anne traveled the world for many years on a working holiday. When returning to Australia Anne worked in the travel industry for over ten years, negotiating hotel rates and producing travel brochures.
What do we do?
Anne writes about travel and camping to help others have the confidence to see the world or explore their own backyard. I do this because I believe it is important to spend time as a family, get away from modern technology and play in nature.
Who do we work with?
We work with companies whose accommodation and products are of interest to our readers. We often review caravan parks, farm stays, camping supplies and eco friendly products.
What do we bring to the brands we work with?
With my travel industry experience I can offer comprehensive review of products or services. Produce high quality photos and give an honest write up on our experience. We are dedicated to promoting our clients brand with a blog posts and sharing on our social media platforms such as Facebook, Instagram and Pinterest.
The majority of Let Me Be Free’s audience are in the 30-40 age bracket. Our followers are people who have a passion for camping, nature poly 4wding and the outdoors.
Adoration 4 Adventure Budget travel website showing everyday people how they can make their travel dreams a reality through goal setting and budgeting
Who Are We
I am Chantell, an Australian adventure addict. My bragging rights include living in 6 overseas cities, visiting over 55 countries and 40 U.S. states.
What Do We Do
I show everyday people how they can make their travel dreams a reality through goal setting and budgeting, choosing cheap destinations, saving money on travel bookings, and spending less while on the road.
- The Adoration 4 Adventure website features fun itinerary ideas, budget travel tips, and local recommendations across 6 continents.
- The Budget Travel Babes tribe is a place to connect with women who want more affordable, responsible, and sustainable travel.
Who Do We Work With?
I’ve had the pleasure of partnering with 60+ brands to showcase their travel-related products and services on the Adoration 4 Adventure website and social media platforms. Previous partnerships include the tourism boards for Estonia, Latvia, Budapest, and Barcelona as well as ongoing partnerships with Adidas, Worldpackers, and The Roman Guy tour company.
I choose to work with brands of high-quality that are a good fit for the A4A audience. I only promote what I believe in, which is why my followers can trust my recommendations.
What Do We Bring to Companies We Work With
Adoration 4 Adventure has 50K+ followers on social media. I offer the opportunity to have your travel-related product or service shared with my engaged audience.
All sponsored articles published on A4A are shared on Facebook, Twitter, and Pinterest. A dedicated Instagram post and story can be added as a package deal or as a stand-alone campaign.
The majority of A4A readers are female, between the ages of 18 to 34, and are in the United States, Canada, United Kingdom, and Australia.
- Gender: 86% female, 14% male.
- Age: 55% 25-34, 16% 18-24, 10% 35-44, 7% 45-54, 7% 55-64, 2% 65+.
- 41% USA, 8% UK, 8% Canada, 5% Australia, 38% Other.
I’ve appeared in high profile publications such as Tourradar, Thought Catalog, and The Huffington Post.
A Matter Of Taste – travel with attention to food. A Matter Of Taste is a lifestyle website focused on travel & food. We pride ourselves for sharing useful information without the fluff and for great photography.
Who Are We?
My name is Aga. Born and raised in South-East Poland, lived in Krakow for 4 years before coming to Australia in 2010. At the moment I call Melbourne home.
I’m a content creator: photographer [see agakozmic.com] and writer.
Spending 4 years in art school made me love art, so in most of my trip itineraries I try to incorporate some sort of art appreciation time – either museum, street art walk or visiting local artists.
I drink too much coffee, always carry a camera, have a thing for champagne breakfasts, love alpacas and I usually choose my travel destinations by asking myself the very important question: “what can I eat there?”.
Hubby. Great travel companion, my private driver & photo assistant. Often appears on photos as the hand model but prefers to stay anonymous. Takes care of the backend side of the website and sometimes contributes to the content. Fan of good coffee, private pool villas and well-designed Android apps. Reads terms & conditions in his spare time.
Geographic breakdown: 25% Australia, 19% United States, 9% United Kingdom, 7% Singapore. Strong followings in Japan, Canada, New Zealand, India, Germany and the Philippines as well.
A Matter Of Taste attracts male and female readers of all ages researching world travel. Our most popular articles are detail-focused itineraries.
Working with us
There are a number of ways we can help you with your brand exposure:
– travel itineraries
– content creation – writing & photography
– restaurant/product/event/activity reviews
– recipe development
– flight & lounge experience reviews
– hotel reviews
– brand ambassadors
– social media takeovers
– press/famil trips
We are always happy to discuss your ideas. Please note: All opinions always stay honest and our own. We only work with brands we would personally endorse and use.
Find out more
Visit A Matter Of Taste, read more about working together or get in touch via email [firstname.lastname@example.org]. We’re also on social media: Instagram, Facebook, Pinterest, Twitter and YouTube.
We are Lyn and David of The Travelling Lindfields. Husband and wife baby boomers in our early 60s (how did that happen!) we spend four months of every year in the skies, on the road or on the water – and we love to share our experiences and insights.
What is our travel style?
We are fiercely independent travellers. If there is a nice hotel in town, look for us there. We will have arrived in our own car and be ready to explore the sights and surrounds at our own pace.
What do we offer our readers?
In more than three decades of exploring the planet together we have become experts at the things which make travel easier. Whether it be arranging flights, booking hotels, finding the best car hire deals or simply knowing where to go, our readers can be confident that every review, tip and suggestion will come from personal experience.
What do we offer you?
We offer access to a loyal and engaged readership, many of whom are themselves frequent travellers. They come predominantly from Australia and the USA and are more likely to be women than men. Although we pitch our blog toward mature, financially independent travellers, we also have a significant readership between the ages of 25 and 34.
Why we are different?
We are financially secure. This allows us to accept sponsored opportunities only when they fit our style. We are very protective of the quality of every blog post and social media update. In addition, because we publish less frequently than other travel bloggers we can give each post the exposure it deserves across our social media channels.
One more thing.
We cycle – not the kind of gruelling, day after day riding so loved by the super fit, but leisurely bicycle touring through pleasant countryside on easy rail trails and cycle paths. Cycle posts are not a large part of our blog but when we publish them they always draw a loyal audience of fellow riders. An example of one of our cycle trail posts can be found at The Great Victorian Rail Trail.
Where can you find us?
You can find us on Facebook, Twitter, Pinterest and Instagram as well as at The Travelling Lindfields.
We are Cindy and Simon Collins, a married Australian couple and the creators of the travel blog Free Two Roam. A couple of years ago we decided to start our blog, to share our passion for travel and to inspire others to get out there and see more of the world. So far, we’ve visited
47 countries between us, but our list seems to be never ending!
When we’re not roaming the world, Cindy is a veterinary nurse and Simon works in IT. Our favourite thing to do in our spare time is to plan our next trip, write about our recent ones or talk about the places we’ve visited in the past with friends, colleagues or anyone who will listen.
We get asked a lot why we travel so much. And that’s because we believe that there is nothing better than discovering a new culture, meeting new people, trying new cuisines or learning about a country’s history.
A quote that we live by: Life is not measured by the breaths that we take, but by the moments that take our breath away.
What do we both do?
Cindy is the main writer on Free Two Roam, producing comprehensive articles about the places we visit and the experiences we have along the way. She also reviews some of the hotels that we stay at. Cindy is also the principle photographer and social media creator.
Simon is in charge of videography, website design and anything technical.
We are both keen wine drinkers, hikers and snorkelers, and whenever possible during our travels we like to try out the local wine, tackle some great hikes or spend time exploring the marine world. Of course we love to share all these great moments with our readers through our photography, in-depth blog posts and videos.
Who Do We Work With?
We will work with ethical companies who are a good fit with our brand and audience and whose products and services we value.
So far, we have worked with both tourist attractions and accommodation within Australia and internationally.
For example, in the past we’ve worked with:
- Sky Rail Rainforest Cableway
- Queensland Rail Travel
- Inn Singapore
We would love to expand our work within the travel industry, and to help promote more brands, destinations and experiences that we love. We’re always keen to collaborate, so please get in touch with us.
What do we bring to companies that we work with?
We dedicate ourselves to promoting our client’s brands professionally, passionately and enthusiastically, through rich content, great photography and videos.
We share all our stories through detailed and authentic blog posts on “Free Two Roam” and we give the links to our clients to share on their own social media platforms and websites. Cindy spreads these stories on Facebook, Twitter, Instagram, Pinterest, Bloglovin and StumbleUpon and also to our newsletter subscribers.
The facts and figures of Free Two Roam
- Our website (freetworoam.com), launched in September 2015.
- We have readers in the USA (40 %), Australia (21%), Canada (5%), UK (4%), Japan (3%) and more.
- Our audience is 73% women and 27% men.
- Our audience is mainly aged between 25 to 34 (36%).
So come along and roam the world with us! Website: Free Two Roam
Luxury Adventures that finish with a High Thread Count on Your Sheets
What it’s about
Off the beaten track luxury in Emerging Destinations and Hidden Gems in locations already known
Keen Travellers 35+ who have the disposable income and taste to choose boutique hotels and a passion for exploration and adventures. They most enjoy doing something that is different and unique to the place that they are visiting – whether it is a meal made from nearby ingredients, street art created by the local youths or a spa treatment that requires local expertise.
80% of my audience is in the UK with a London skew and 20% in the US
How are we different
In addition to a life long passion for travel I worked in marketing on big brands for nearly 20 years across Australia & London.
“My expertise in Digital Marketing ensures I bring a very commercial perspective when it comes to working with partners. I do extensive SEO research when putting together proposals to ensure there is a market for the content in which we can rank. I am very focussed on ROI and delivering quality coverage and traffic that converts into commercial results.”
How we work
Once a destination is confirmed I do extensive SEO research to develop content themes. This is critical to ensure that the blog posts written rank high on page one of google. This also allows the itinerary to be focussed on producing rich and engaging content.
These themes are agreed and discussed with the destination or client. Once confirmed I commit to coverage levels on my blog and social media platforms.
In order to increase reach I also write for several other travel blogs and websites – from A Luxury Travel Blog to Sassy Hong Kong to We are Travel Girls to Bindu Trips. Working with the client we can identify either travel blogs I already write for or new ones appropriate to the target audience and look to gain agreement to incremental coverage as appropriate.
“Unlike traditional travel media that is online I care as much as the client does about blog posts that end up on page one. I also enjoy being a marketing consultant as well as a travel blogger – identifying opportunities outside my blog such as partner sites that will assist the client in achieving their commercial goals of occupancy, visits etc”
The blog has amassed over 21K followers in less than 18 months. It has 32k monthly page views and 20k monthly sessions. Social media monthly reach is over 250K and the DA is 32.
Top 100 Luxury Travel Blog Feedspot
50 Travel Bloggers to watch Soapbox
Top 200 Travel Blogs on Trips 100
Top 100 Travel Blogs Rise
Travel and Beyond is an award-winning travel and food blog by Rosemarie John and Joseph Ellis. Their stories, crafted through imagery and words, inspire readers to explore—whether it’s a destination located thousands of kilometres away or a regional town just a two-hour drive from home.
Meet Rosemarie and Joseph
Based in Canberra, Travel and Beyond focuses on places Rosemarie and Joseph have travelled to and features affordable luxury destinations, local food, and culture. Travel and Beyond specifically caters to travel aficionados who share their passion for discovering the world.
With Rosemarie and Joseph’s current corporate communication background and Rosemarie’s experience in journalism, marketing a destination is communicated via a descriptive amalgamation of history, culture, geography, and architecture. This is clearly reflected in their writings.
Promoting a destination
Like all things in life, travel too must have a purpose if it has to be truly enjoyed. Rosemarie and Joseph write as they see it and their goal has always been to inspire people to go on their own voyage of discovery through stories and photographs… to discover the world one step at a time.
Visitors to their blog are entertained and informed through expressive words and vivid photos that transport their imagination to the very destination Rosemarie and Joseph write about.
With several awards under their belt, including the Australian Capital Territory Media Award, Travel and Beyond has an extensive portfoliothat showcases their ability to deliver engaging content through their story-telling skills and social media presence.
Rosemarie and Joseph offer a platform that helps provide potential travellers ideas and tips on experiences, food, and accommodation which add value when planning an adventure. As travel style varies from person to person, Travel and Beyond, proudly has been a starting point of many inspiring journeys.
While working with numerous travel organisations along with coverage on Travel and Beyond, Rosemarie and Joseph have produced positive results in promoting a brand/destination through their writings, photography and social media influence—media kit available on request.
Selected for preservation by the National Library of Australia, Travel and Beyond serves as an excellent medium for organisations wishing to promote their travel products or services through blog posts and social media platforms.
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