Pinterest for Travel Bloggers

Pinterest for Travel Bloggers

Pinterest for Travel Bloggers, done well, can be an easy way to drive traffic to your travel blog.  But like many other strategies to grow your blog page views, it does require some knowledge and a degree of persistence.  In this post, I explain how I have grown Pinterest referrals to my blog to represent more than half my page views.  This includes strategies for increasing your Pinterest audience, as well as optimising your pins and how to drive traffic to your blog using Pinterest.

Pinterest for Travel Bloggers – the Basics



The most important thing to understand is that Pinterest functions more like a search engine than social media.  Unlike social media, your content on Pinterest is largely evergreen, and even old pins can drive significant traffic to your blog without you needing to do anything.

After you set up your account you need to develop your boards.  My recommendation is to keep your boards focused on travel-related topics so that your account aligns clearly with the travel niche.  If you want to have other boards for your own personal use for recipes, craft or other non-travel ideas, either mark those boards as private in the board settings so only you can see them, or set up a personal account for your personal interests – see your Pinterest account as an extension of your blog, rather than a reflection of your personal interests.  It’s not necessary to design spectacular pins for the feature picture on your boards, but do choose something on topic and professional looking.


Creating popular pins on Pinterest


The first thing to understand here is that not all content works well on Pinterest.  Pinterest loves listicles, and travel planning pins.  It doesn’t like reflective and more personal pieces.  It also likes popular destinations rather than obscure places.  It’s one time where the “Ten things…..” post will go well – my three most popular pins are all listicle-type posts.


So how do you make your pins repin-worthy?




If you don’t have it enabled on your Pinterest account, apply for Rich Pins here, now.  Rich pins allow for more information to be included on your pin, meaning it is more likely to show up in a Pinterest search result.  They also look a lot more professional in my opinion.  Once you are approved for Rich Pins, you will need to include a tracking code into your blog and then the Rich Pins mark up should show up automatically on all your pins.

While there are travel bloggers out there who will cite their most popular pin as being horizontal, the most reliable way to create a pin that gets reshared multiple times is to use vertical images to create vertical pins.  If you don’t believe me, check your Pinterest search results for a keyword you are likely to use – what percentage are vertical?


Create Engaging Pins on Pinterest



The best way to create engaging pins that are shared is to use a tool such as Canva, PicMonkey, Lightbox or Photoshop.  Canva is particularly useful as it is free, has a size optimised Pinterest graphic template and is easy and intuitive to use (it is also an Australian company).

Many bloggers worry that the need to pin vertical pins means they need to have a stock of vertical photos.  While taking some vertical shots when you travel is handy, it is not essential.  In addition to cropping horizontal images to fit into a vertical pin, copyright free images are freely available on line, or you can purchase bundles of stock photos cheaply.  Canva has a range of good quality images that are free or that can be purchased for USD1.00 per image (USD10.00 for eleven images).  I don’t recommend using images you don’t own or whose approved usage is unclear – Pinterest does routinely remove pins that breach copyright or terms of approved use.



So what images should you choose to create your pins?  Different Pinterest gurus will tell you different  things, but this is what works best for me as a travel blogger:

  • Images with bright, clear colours rather than muted tones (there are a lot of people who favour muted tones, but I find brights are better for my account);
  • There is a lot of debate in Pinterest circles about images with faces. Personally, I find faces work well for me, but some people say they don’t work.

My suggestion to you is create a range of pins for the same posts, share them equitably and then measure which one works best for you.  I think it is good to consider the different opinions you read (many of whom are based on other niches, rather than travel), but undertake your own testing and measuring to determine the best images for you.



The next question is graphics and lettering.  Most of the pins that show up in my feed have writing on them if they are travel pins.  My best-performing pins all have writing on them.  I’ve done the test and measure of using the same image on two pins for the same post.  In my experience pins with writing significantly outperform pins without writing in the travel niche.  You should do your own testing and measure and determine which style of pin works best for your audience.



All your pins need a description.  This allows you to make your pins more searchable, both on Pinterest and on Google searches.  Make sure you have good, strong key words included in your descriptions, just like you would in your Google snippet.  Pinterest works exactly the same, so target key words in your description exactly as you would in a post.  Pinterest tends to change whether it will read hashtags or not – at the moment apparently it is reading hashtags.  Personally, I don’t use them.  Pinterest is a very visual platform, and there are people for whom the aesthetic of the pin on their board is very important – hashtags are a bit ugly, so I prefer to use key word phrases separated by vertical lines or good old-fashioned sentences.  Far more aesthetically pleasing.


Grow your Pinterest following and drive traffic to your blog


If you’ve followed the steps, I’ve outlined you should have a Pinterest account and pins that will interest other pinners.  Now it’s time to use your account and pins to drive traffic to your blog.  There are four strategies I’m going to cover to drive traffic to your blog:

  • Following other accounts on Pinterest;
  • Using Pinterest group boards to expand your reach;
  • Using scheduling tools to maximise engagement;
  • Using Facebook Pinterest share threads to find high-quality pins to repin and expand your reach.

My advice is to follow other accounts that interest you and don’t follow accounts that don’t interest you.  It is a waste of time to play the follow/unfollow game with Pinterest – most Pinterest people just don’t care.  Instead, spend your time searching for accounts and boards with good quality pins that you can repin.  The other thing with Pinterest that is a bit counterintuitive is that commenting on pins does not invite engagement or encourage more people to follow you.  While you can comment, again, most pinners just don’t care.  And if you look carefully on the pin, there isn’t actually an opportunity to even reply to a comment.

I have found Pinterest group boards an effective way to increase my reach and drive traffic to my blog.  I have five group boards which I own.  They are all travel based, but only three of them are explicitly related to my niche.  I use two of them to broaden the appeal of my account.  If you would like an invitation to my group boards, please contact me via my Pinterest account, and I will invite you.

In addition to owning Pinterest group boards, I also belong to about 70 group boards.  Belonging to other people’s group boards increases your reach significantly.  Boards not only increase your pin’s exposure, but they also increase your account’s exposure, so are a good way to drive traffic and increase your followers.  Choose boards that suit your niche and that are well maintained – I steer clear of boards with lots of spammy, off-topic pins as they devalue my Pinterest account and my pins.


Pinterest Etiquette


Before you go crazy pinning everything in sight onto every group board you are invited to, there is a particular etiquette that needs to be understood and followed:

  • Have a basic understanding of the group board rules. It’s hard to keep track of every individual board’s quirky rules, but there are some basics.  In particular, never, ever pin off topic.  Destination boards are for that destination only.  Theme boards are for that theme only.  Pinning off topic is spammy.  I remove off-topic pins from my boards, and remove repeat offenders from the board all together, without warning.
  • Do not over pin. Don’t go pinning multiple pins all at the same time onto the same board.  It’s spammy, and they will often be deleted.  Use a scheduling tool to space your pins out.
  • Don’t overshare the same pin on the same board. Yes, it is definitely OK to repin your popular pins onto boards you’ve already pinned to previously.  But adding the same pin to the same board every week or so is also spammy unless it is a large board (of say, at least 1000 members).  And yes, I delete those pins too.  Instead, either make new pins or repin every month or more.


Pinterest Scheduling Tools



There are multiple scheduling tools available for Pinterest, including tools you can use for other platforms, such as Buffer.  But most serious pinners are using Tailwind at the moment.  I like Tailwind because it has great analytics (which help me drive even more traffic to my blog by targeting my pinning efforts better), and will suggest times for you to schedule pins based on your account’s engagement.  There are whole posts on line about how to use Tailwind but do learn how to make use of the Interval button when you are scheduling pins.

Many travel bloggers find the Tribes function on Tailwind excellent for getting blog traffic, but personally, I have found they don’t work well for me.  I think it is because I don’t publish a lot on my blog, so don’t have brand new pins to share every day.  Looking at the accounts of people who say they do well from Tailwind Tribes, they are people who have plenty of new pins every week.


Facebook Pinterest Share Threads


Rather than using Tailwind Tribes, I find Facebook Pinterest share threads a great way to find good quality vertical pins to share.  I am also guaranteed to have my pin shared on a large number of high-quality Pinterest accounts.  Facebook Pinterest share threads have strict rules, so make sure you follow them assiduously.  And it goes without saying, that you must meet your commitment to share everyone’s content unless an individual pin is outside the thread’s rules.

Some Facebook Pinterest groups you may consider:

Pinterest for Travel Bloggers:  run two threads daily that are capped, in addition to the uncapped Mega Monday share thread.

Mappin Monday:  has a weekly share thread that is uncapped.  This is a big group, so you need to be prepared to pin 200+ other pins from this group.

Travel Bloggers Evergreen Shares:  if pinning 25, 50 or even 200+ pins sounds like something you can’t commit to, then the Pinterest thread on this group board might be easier.  Just add your pin to the bottom and pin the ten above yours.  Easy.


How many pins should you pin each day?


Based on the feedback I get from my Tailwind analytics I try to keep my pinning to around the 100-120 pins per day.  This includes the pins I schedule on Tailwind, as well as any pins I pin manually.  It also includes pins that are other pinners’.

Obviously the more boards you have, the more pins you can pin.  If you only have 5 boards, then pinning 120 pins is spammy.  But if you have 100 boards and you share them out among your relevant boards, then 120 pins doesn’t look so bad.

Pinterest, like most platforms, is a bit quiet about how their algorithm works and how to get your account noticed.  Most experienced pinners will make sure they pin more pins that belong to others than their own.  But the split does vary a bit.  Most Pinterest experts will say 80% others, 20% your own, but I know other “good” pinners who run at 60/40.  I must admit I have no idea what my percentage split is.  I do the Mega Monday thread on the Pinterest for Travel Bloggers group and the Mappin Monday thread, then keep my Tailwind schedule about 80% full with my own content.

Pinterest is a platform that takes patience, knowledge and strategy.  Produce good quality pins, share them diligently, but intelligently, and test & measure your results.  Then you too can master Pinterest.


Bio:  Jo Karnaghan is the Chief Frugalista at She got serious with Pinterest about 3 years ago when she realised that her target audience was all waiting for her on Pinterest.  She currently averages 1200+ page views per day from Pinterest.

DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.




My name is Delphine Mignon and I’m the writer and photographer behind LesterLost, a travel blog. Originally from Paris, France, I moved to Australia over 20 years ago and I live in Sydney with my Australian husband. My first career was in the travel industry and I’ve always been passionate about travel.


Why LesterLost?

LesterLost aims to inspire readers to explore more, whether it be far or near, with an open mind and a keen eye (behind a camera!). I write about places that move or wow me, in a way that adds value to prospective travellers. My photography is designed to inspire and showcase the best views, while being realistic and accessible. I aim to inspire travellers by giving them tips and ideas, and build their confidence to try new things or new destinations.


Partner with LesterLost

My audience is growing and diverse, mostly based in Australia and the USA. I travel solo or as a couple, or with my photographer father, and I’ve even tested multi generational travel! To me, travel is the ultimate freedom and the best recipe for happiness! Be it an adventure, a cultural experience or a road trip, I will pack a bag and go!

I am interested in building meaningful and personalised relationships with tourism boards, travel companies, product brands and accommodation providers in order to create honest and sustainable partnerships.


Locate LesterLost

The destinations I visited with LesterLost include Australia (Sydney, New South Wales, Victoria, South Australia), New Zealand (North and South Islands), Sri Lanka, France and Morocco. My travel experience is in fact much broader, and covers 5 continents but there was no Instagram or blogs back then…

I have an active presence on Instagram, Facebook, Twitter and Pinterest. You can also contact me on the blog:





Travel Blogging and Working with Brands

Travel Blogging and Working with Brands

Travel Blogging and Working with Brands. For many bloggers, working with brands is like the Holy Grail. Here are some excellent tips to assist you.

By Johanna Castro

Travel Blogging and Working with Brands

Sponsored posts can pay well, and affiliate sales for products or services you know, use and love following a collaboration with a brand can also add up over time.

But in a crowded market it’s getting increasingly difficult to get picked up by brands, and you can’t expect to sit back and wait for companies to approach you. You do need to be proactive.

Before a brand decides to collaborate with you it’s beneficial to show some evidence that you either use or love their service or product, so don’t be afraid to mention brands on your social media channels in an effort to gain their attention first.

You need to spend many hours building your own brand, gaining a readership, writing great content, demonstrating that you’re up for business, and that you are a professional, before you start approaching companies for paid collaborations.

When you are ready then approach smaller companies to begin with, perhaps local ones, and test the water from there.

If the collaboration with a smaller company is successful make sure to ask them for a testimonial and include this when you approach larger brands, both national and international.

Tip: Jo’s written about her own experiences in this post: ‘How to make Money Blogging



What Interests a Brand in You?


A brand is interested in your audience, and the sales and promotion which will come from that.

What you should be trying to do is to engage in a mutually beneficial arrangement delivering value to companies who want to connect with your readers/followers.

From my experience you don’t need a huge amount of traffic to work with brands, but you do need good engagement.

Large amounts of  SEO based traffic is great of course, but may not be the most interesting aspect for a brand. An engaged audience which hangs off your every suggestion might appeal more.


What to include in your introductory letter or email


Keep you introductory email short and sweet. People are busy.

It’s important that you ‘sell’ your biggest and most engaged audience to the brand, so if you have a huge following on Instagram then mention the benefits of this as the main advantage for the company you’re approaching, and if you have millions of blog readers then use this as the main hook.

Your introduction could include …


  1. Who you are and what your blog are about.
  2. Why you love the brand you’re approaching, and why it would be a great fit for your audience.
  3. Why a collaboration with you will be a win for the brand.
  4. Your blog’s readership statistics.
  5. Your social media following.
  6. Your email newsletter subscribers.
  7. Any awards you’ve won,
  8. A testimonial from a previous brand you’ve worked with.
  9. Link to your media kit, if you have one.


Try to let you personality shine through in your introductory email. The idea is to pique interest so that the company is intrigued to find out more.


Tips on Email Introductions


We all hate getting emails which either don’t address us by name, or otherwise clearly have no idea who we are at all, and others which just say, “Hi” or “Please let me introduce myself” as the greeting.

If you don’t have a contact within the company then do some investigation.

You could type into Google “PR contacts for (insert brand name)” , or “Media contacts for (insert brand name)”.

You might decide to ring the company from the contact number on their website and ask if you could have the email address for the person dealing with marketing and media.

Or if you’re faced with a contact form on the website then a short sentence or two to customer support might provide you with a reply and contact email.

Tip: Always foster good relationships with PR and Marketing personnel, and always have a can do attitude and be pleasant to communicate with. 


What can you offer a brand?


You can offer much more to brands than just a sponsored blog post, and you should think about all of the following.


  1. Sidebar advertisements.
  2. Instagram promotion.
  3. Facebook promotion.
  4. A giveaway.
  5. Writing about a product or experience.
  6. Paid sponsored post.
  7. Mention of the brand in a post which is about a relatable topic. (If a company gets a good result from a simple text link, then maybe they’ll find the budget to work with you on a more in depth collaboration.)


Have a different rate package available offering different services so that you can suit small, medium or large budgets. My advice is to not publish your rate package on your blog, because if you do there’s no room for negotiation.

For instance you could offer a slightly discounted rate to include all of the above (1 – 6)

You could charge a certain rate for the blog post, and then include add-on rates for each Facebook/Twitter/Instagram post your publish.


Then Deliver, Deliver, Deliver and exceed expectations if you can.


A note on Experiences

I’m not talking about organised ‘famils’ here, but about independent experiences arranged between you and the company you’re working with.

Should you accept a complimentary tour, or a weekend away without being paid for it?

I think it all comes down to expectation, and how much the brand wants to engage with your audience.

A free trip can be considered a perk but freebies won’t pay your grocery bills.

If the experience comes with an enormous amount of publishing expectations, hashtags, time frames and dictates from the brand, then you need to weigh up if the experience is worth the work it will entail.

Weigh up what the experience includes, what the expectations are, and things like if your spouse or family can accompany you.

For any complimentary experience you should be prepared to write about it, but you don’t have to be hijacked by brand dictates, PR principles or gush in a tourism related way – no travel journalist writing for a mainstream magazine or newspaper would do this, but they would probably offer a fair and objective story.


Tip: Disclaim. A blog post of this nature should mention that the service or product has been ‘gifted’.




If you are writing about a brand which you mention regularly on your blog then it might pay you to become an affiliate first.

Check out if they have an affiliate scheme and sign up for it.

Then if you make some affiliate sales, approach the company, detail the success you’ve had, and pitch for a brand collaboration.


Writing the sponsored post


Many bloggers are anxious about including sponsored posts on their blogs in case it somehow interferes with their voice or their story.

But it doesn’t have to.

Make sure that the post is relatable and includes advice useful to your audience whilst highlighting how the brand you’re promoting can add to this.

Let your personality shine and maintain your voice even if the brand has several brand messages they want included. Nobody wants to read a commercial or a post that reads like a press release.

Make sure there are takeaway tips for your audience. What are they getting in return for reading?

If you read it through and it reads like sponsored content, then you haven’t done your job well enough. You won’t get clicks and you’ll lose readers.

Make sure your post is easy to share. Do you have share buttons for all the main social networks and are they easy to find, share or Pin. Personally I hate it when I have to scroll up and down a page to find them.

Consider having a call to action at the end of the post, followed with ‘share with someone who would find this post useful.”


Disclose. Disclose. Disclaim.


Trust and authenticity are important, so too is staying abreast of the law.

Always make a point of disclosing your interest with the brand.

If you received something for free, make clear that it was ‘Gifted.’

Write ‘Sponsored Post’ clearly near the top of your blog post if you are being paid to write it, as in this one.

I don’t think there’s any point in cloaking or veiling things these days as people are way too savvy.

So I think ‘in collaboration with’ is pretentious and wordy as is, ‘in partnership with’. Unless you really are in partnership, or you are a brand ambassador – that’s different and should also be disclosed.

Make sure you add #AD or #SPON upfront on Instagram,Twitter and Pinterest.

As you’re probably already aware, ‘do-follow’ links are not in accordance with Google’s guidelines for sponsored content so make sure the brand understands that they are paying for a no-follow link for advertising purposes, not a do-follow for manipulation of search results.


What to charge


There are all sorts of $ amounts flying around the internet about what to charge for sponsored content and advertising.

As blogging is such an unregulated and various industry I don’t think there’s a one rate fits all.

To protect the integrity of the industry and because everything is worth something, you shouldn’t write for free.

However, be realistic about what you charge.


  1. If you were writing web copy or copywriting as a freelancer what’s the rate you might charge clients as per industry standards?


  1. How much would you get paid to write a similar story for a magazine?


  1. Are you writing for a large corporation with a big budget, or a small non-funded charity?


  1. Is there likely to be follow up work?


How long will it take you to source ideas, to write the post, to format the post, to source, re-size and add photographs, and then promote the post on social media? Your time is money.

Let the brand know how many words you will write for this amount and how many photos you’ll include, and how and where you’ll promote the post.

Apply all these considerations to the blog post you will write for the brand and negotiate a price.

Don’t sell yourself short. It’s always easier to discount than it is to raise your prices.

I found this Rate Map which might be helpful for you :

Do set yourself some guidelines from the start about how much you’ll charge, and how you’ll write content based on PR pitches you might receive, experiences you might be offered and product that might be gifted to you.

Tip: When you invoice a brand make sure you have a ‘Payment Expected by” date.


Don’t give up


All companies have different goals, strategies and opinions. Some will be happy to work with micro-influencers for a smaller fee, others will only want to work with celebrities with millions of followers.

You’re likely to get more rejections than yes’s but believe me, a Yes is worth a lot of No’s.


Good Luck!



Jo Castro is a veteran freelance travel writer and online publisher. She’s lived in 11 different countries and travelled to many more. She writes ZigaZag (  a travel blog focussed on Western Australia, and Lifestyle Fifty ( blog catering to a mature audience interested in world travel and a healthy, stylish lifestyle. Find Jo reclining under a thatched cabana on a tropical beach sipping a long cold cocktail, or mostly just glued to her Mac.


DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.

Untold Morsels

Untold Morsels

Untold Morsels is a travel blog and community featuring cultural and food experiences for families, couples and friends traveling together creating memories.


About Untold Morsels

Since 2015 our blog and social media platforms have showcased unique experiences, accommodation and products from destinations around the world in particular Italy, the UK, Australia and Scandinavia.

Our travel style is affordable luxury and we are strong advocates for sustainable travel,  preferring  to support local cultures and businesses where possible.

On our journeys we aim to uncover the details and special moments that turn every trip into the stuff of lifelong legend.

australian travel bloggers


Our readers and followers


Hailing mainly from the US, UK, Europe and Australia, readers of Untold Morsels are women aged 30-55 who enjoy planning and researching their dream trips and destinations for their family and friends.

They seek out memorable vacation experiences, and unforgettable activities such as devouring the local dishes at a food festival in Italy or staying on a houseboat in Amsterdam.


Our expertise


Founder, writer and photographer Katy Clarke has 20 years’ experience in strategic marketing for blue chip and small luxury brands. Collaborating with like-minded brands to put their offerings in the spotlight is her passion.

We work with destination marketing, travel PR, hotels and tour companies on integrated promotional campaigns and destination guides leveraging our blog and social media capabilities and audience.

Some of the brands we have worked with: Visit Brescia and Italian Tourist Board, Fjord Norway, Roman Guy Tours, Visit Parliament (UK) and Hotel Adele et Jules Paris

We have been featured in: Marie Claire and Lonely Planet’s blog for our work on Instagram and for our family travel content

Currently we are building long term affiliate partnerships with brands in Europe that we hope to extend to Australia and Asia.

For more information on how you can work with us, hit this link

Find us on Facebook, Twitter, Instagram, Pinterest and Youtube


The Sweet Wanderlust

The Sweet Wanderlust

The Sweet Wanderlust is a blog for people with a sweet tooth and a taste for adventure. Chief wanderer and dessert-eater, Brittany Kulick, has visited 54 countries and is passionate about sharing unique activities, delicious desserts and epic itineraries as she travels. Her upbeat, bubbly personality comes through in her enthusiastic posts as she writes about old favorites and up and coming attractions.

About Brittany

In 2015, Brittany left Dallas, Texas and a career in marketing to travel full time. Since then, she’s completed every bungy jump in Queenstown, New Zealand, skydived Mission Beach, Australia, swam with humpback whales in Tonga, and consumed more than 30 freakshakes on her search for the best one in the world.

About The Sweet Wanderlust

The Sweet Wanderlust’s New Zealand itinerary has been shared over 11,000 times and her post on Dallas, Texas’ awesome activities has been shared more than 17,000 times. CultureTrip and Hostelworld included The Sweet Wanderlust on their Instagram users to follow in 2018 list, and her work has been published in TRVL and Huffington Post.

As an American based Down Under for more than two years, her audience is equally split between Australians and Americans. More than 9,000 people visit The Sweet Wanderlust each month for travel inspiration and practical tips. On social media, her combined following of 28,000 tune in daily to see over-the-top desserts and colorful adventures.

Over the past three years, Brittany has formed partnerships with hotels, tour operators, brands and tourism boards all over the world to share their story and introduce her audience to new places and products.  Whether glamping in the Yarra Valley, touring the Great Ocean Road, or promoting a new tourism destination in Ireland, Brittany goes above and beyond to share these unique experiences with her readers and social media followers.

Here’s what some of them have to say about her:

Brittany is the perfect brand ambassador for Lily Claire. She left a comfortable life in the US to travel the world and see its wonders. Her joyful voice and engaging images draw a loyal and enthusiastic audience and she has been extremely successful in communicating the story and values of our brand. We have received orders and inquiries from around the world thanks to Brittany’s representation.
Lisa Sooter
Founder, Lily Claire

We first came across Brittany after her photo was posted on Instagram of our glow ice cream at White Night Melbourne. We loved the pic that we awarded her best pic of the night. From then on Brittany’s eye for detail in capturing our desserts and reaching out to her audience was amazing. Her Instagram campaign was great for us in attracting new followers.
Steve Felice
Creative Director of 196below

If you’re looking for someone to promote your destination, product, or hotel, get in touch with Brittany to discuss promotion ideas.

The Wandering Lens

The Wandering Lens

The Wandering Lens is the leading publisher of travel photography guides, listing photogenic locations around the world alongside outdoor adventures, photography tips and travel experiences.

Specialising in visual marketing, unique underwater imagery and social media campaigns, The Wandering Lens is run by professional photographer Lisa Michele Burns. I work with tourism boards, travel companies, brands and hotels to promote photo worthy destinations via a series of detailed destination guides and image heavy articles.  

Current popular destination guides include Iceland’s South Coast, the Lofoten Islands, Paris Photography Locations and a Guide to the Best Photography Locations in Singapore.

The Wandering Lens also acts as a creative content contributor, regularly producing image libraries for clients and working freelance to create photo features and editorials for print and online publications.

A niche audience of more than 56,000+ travel and photography enthusiasts from Australia, the UK, USA and Singapore visit the site each month.

To request a media kit please email hello@thewanderinglens.comor for a quick portfolio peek check out @the_wanderinglenson Instagram.

australian travel bloggers

The Wandering Lens Works With

Clients include – Olympus, Accor, One&Only Resorts, Tourism Queensland, Tourism New Zealand, The Australian Government, Cunard, Viking Cruises, IHG Hotels, Four Seasons, Nikon, Leica, Lonely Planet, The Sunday Times and more.

I’m also an Olympus Visionary, hosting events and workshops in photogenic destinations around the world to teach the art of travel photography and share my travel obsession!

Lisa Michele Burns and The Wandering Lens are available for commissioned assignments, commercial photography projects, influencer marketing, image library production, blogging campaigns, freelance editorials and professional content creation relating to destination marketing.


Also Writing For 

AWOL (Qantas Blog)

Lonely Planet


Australian Photography Magazine

AvenueL (Korean Lifestyle Publication)

Find out more about photographer Lisa Michele Burnsor how to work with The Wandering Lens

Travel Bug Within

Travel Bug Within

I’m an Australian freelance writer and blogger at Travel Bug Within, interested in writing about travel, people, business, health and wellbeing. In amongst raising three rowdy young men and trying to maintain a level of fitness, I pursue my combined passions: travel and freelance writing. I’m also into photography learning in the field.


About Me

To date, my travels have taken me to many places. I’ve hiked the rugged coastline of eastern Tasmania, snorkelled with black tip reef sharks in Fiji and walked under the canopy of ancient rainforests in Queensland’s Mount Tamborine. I’ve scaled the cliffs of Bali’s Mt Batur in darkness to watch the sunrise, smelt the sweet incense in Hong Kong’s Man Mo Temple, dipped my naked body in Japanese onsens and stared in awe at the towering limestone cliffs of Vietnam’s Halong Bay.

I’ve lived in London and Amherst, in Massachusetts, USA. Currently I live in the suburbs of Brisbane, the capital of Queensland, with my constantly hungry sons, a crazy border collie and a few fish. When I’m not writing, you may find me hiking or at the beach. I’m not the type to sit still. I prefer adventure over relaxation and conversation over contemplation.

australian travel bloggers

What I do?

I write in a variety of journalistic styles. My freelance writing has been featured across a variety of online and print publications, including Silkwinds, AWOL, Unsealed 4 x 4, RV Daily, Good Weekend, Qweekend, The Collective, WellBeing, InDaily, Lift Magazine and the Ultimate Travel Magazine. A link to my published articles:

I’ve written content for kit homes, pharmaceutical products, beauty therapists and hotels.



Work with me

In an industry saturated with writers, I think of myself as a breath of fresh air. As a mature 50 something with three teenage children – I connect with a few demographics. I love nothing more than being able to share my travel inspiration, whether it be as a solo traveller, a single mother travelling with her kids or in a group.


The topics I write about vary and my interests are broad. My values are to write honestly about a destination, experience or product whether the post was sponsored or not. It is my practice to acknowledge when an experience took place on a famil/press trip or if I travelled/stayed as a guest.


I offer a variety of writing services:

Freelance writing:

  • Writing articles for magazines or online

This service covers a broad range of subjects, particularly travel and lifestyle. Cost for this service depends on the word length, the depth of research required and inclusion of photos and graphics.


  • Writing guest posts for websites

Social Media Promotion

Promoting brands using my social media platforms Instagram, Twitter, Facebook. My fee is based on length and frequency of campaign.


  • 12,200 Instagram followers
  • 440 Facebook followers
  • 616 Twitter followers


I’m open to discussing future collaborations and opportunities with publications, brands, and companies that fall within my writing scope. Please get in touch with me via email:

Instagram: @travelbugwithin



Love Swah

Love Swah

Sarah Shrapnel (AKA Swah), is the founder of ‘Love Swah’, a website that celebrates food and travel. She works with a range of travel brands and tourism boards, freelances for various publications and speaks at events on travel blogging. With recent trips to Bali, Uluru and Laos to discover the culture and, of course, the food, Sarah continues to explore her passions through many gastronomical adventures.

Who do I work with

Brands that Sarah has recently collaborated with include Jetstar, Priority Pass, Tourism Peru and Destination NSW. With these brands she promotes products and destinations in an honest, inspiring and engaging manner. She is a regular contributor to Skyscanner Australia and has had her work published in BNE Magazine and Jetstar Magazine.

Audience overview

Sarah is passionate about encouraging young people, particularly women, to travel, and likes to focus on the weird and wonderful culinary and cultural experiences that each country has to offer. Her audience is predominately females aged 25-34 who are based in Australia, and are keen to discover the world.

Find out more about working with Love Swah or get in touch here

The Accidental Australian

The Accidental Australian

The Accidental Australian is a long-established Australian and expat blog, run by American expat Katie, who found herself moving to Sydney on a whim. We provide irreverent musings of a life down under and travel advice for expats and adventurers, with a focus on Australia, New Zealand, and Asia.

The Accidental Australian is a long-established Australian and expat blog, run by American expat Katie, who found herself moving to Sydney on a whim. We provide irreverent musings of a life down under and travel advice for expats and adventurers, with a focus on Australia, New Zealand, and Asia.


Why The Accidental Australian?

We are about two things here: helping expats and unusual and quirky Australian travel experiences. With the exchange rate strongly favouring the American dollar and low international airfares, there has never been a better time for Americans to travel to Australia. Whether coming over for a working holiday, relocation visa, or just for a holiday, travellers are keen to learn about Australia and make the most of their time here.

With a blog focusing on Sydney and Australian travel, and expat issues, as Katie is originally from the US and now residing in Sydney, most readers come from Australia, UK, and the US, and are either residing in Australia, or planning a move down under.

If your market is Australian tourism and/or the expat market, I think we would be a good fit.
I am interested in a wide range of collabs, including reviews, press trips, contests or sponsored posts, and freelance writing projects.

The Accidental Australian is featured on several high traffic expat websites, driving traffic from interested expats. With a large social media following and high blog traffic, my readers are interested and avid social media users. As we continue to grow, The Accidental Australian is becoming a premium destination for unique travel ideas and expat planning. We also rank as #30 in the Top 100 Expat Blogs and Websites for Expatriates, and hope to climb higher up the list in 2018!


Freelance writing

A talented freelance writer and recent finalist in Navigator Paper’s ‘Around the World in Eighty Pages’ international travel writing contest, Katie can make your product, experience, or hotel come to life through fun and engaging writing.

I have recently worked with and MOVE Guides on creating Australian specific content, and am available for a range of long-term or short-term freelance projects. Other recent work has been with, Citizen Femme, Ripley’s Believe It Or Not, and She’s Wanderful.


Companies & Brands worked with in the last 12 months:

We are proud to have worked with a range of Australian and international brands, creating content to showcase some of the best Australian tourism has to offer! These include:

• Rottnest Express
• Sydney BridgeClimb
• Webjet
• Harbourside Cruises, Sydney


Who Do We Work With?

I am interested in honest and meaningful relationships that will benefit us both, a ‘quick dollar’ is not my endgame- rather, I want to provide my readers with information, ideas, and tips that will help them love Australia as much as I do, and will hopefully encourage them to check out your amazing business or product.

I’ll only recommend something I really enjoy myself, and I am always truthful with readers.

Please feel free to contact me for more information, and I look forward to hearing from you!

Let’s Work Together
Instagram- @theaccidentalaustralian



The Wildlife Diaries

The Wildlife Diaries

I am Margarita, the creative mind behind The Wildlife Diaries– a wildlife travel blog dedicated to wildlife watching and wilderness travel.


My background is in wildlife conservation, and my passions are wildlife photography and travel writing. My stories and images are regularly featured on Matador Network and have also appeared in Sunday Telegraph, Sun Herald, Wildlife Secrets, Talking Lifestyle Radio, Frommer’s, Travelstoke and Weekend Notes.



What I do

I travel the globe in search of wildlife and wild places. A few years ago, I set myself on an ambitious quest to see all 40 species of wild cats in their natural habitat.


In my search for the cats, I explore some of the most remote and biodiverse places on Earth and bring back unique content that I share with my readers.


The aim of the Wildlife Diaries is to promote adventure travel through evocative storytelling and vivid imagery and to inspire people to explore the natural world and the incredible wildlife that lives in it.


When not roaming the wilds, I research and explore natural attractions around Sydney to find the best places to experience nature and see Australia’s unique wildlifeon day trips from Sydney.


What I bring to my readers and the companies I work with

To my readers, I offer tips on where to see different types of wildlife, suggested itineraries and best sustainable tour operators.


I provide inspirational, evocative destination features that spotlight rarely-visited, ‘under the radar’ destinations as well as practical information on how to visit them and how to get the most out of the experience.


To the companies I work with, I offer a loyal audience of engaged travellers who are interested in discovering new destinations and enjoy exploration and adventure travel.



My readers

Geographic breakdown: 40% United States, 25% Australia, 10% United Kingdom, 3% Thailand as well as followers from Costa Rica, Malaysia, Turkey, India, Canada and South Africa.


My audience is equally divided between male and female readers with 63% of the audience aged between 25 and 44 years of age.


Follow me and The Wildlife Diaries on


Or connect with me on social media: Facebook, Twitter, Instagramor Pinterest.

Let Me Be Free

Let Me Be Free

With my passion for travel and experience in the travel industry I decided to start Let Me Be Free to share our experience and knowledge.

Who are we?

We are a family of four based in Western Australia who enjoy the outdoors, exploring Australia and camping. Anne traveled the world for many years on a working holiday. When returning to Australia Anne worked in the travel industry for over ten years, negotiating hotel rates and producing travel brochures.

What do we do?

Anne writes about travel and camping to help others have the confidence to see the world or explore their own backyard. I do this because I believe it is important to spend time as a family, get away from modern technology and play in nature.

Who do we work with?

We work with companies whose accommodation and products are of interest to our readers. We often review caravan parks, farm stays, camping supplies and eco friendly products.

What do we bring to the brands we work with?

With my travel industry experience I can offer comprehensive review of products or services. Produce high quality photos and give an honest write up on our experience. We are dedicated to promoting our clients brand with a blog posts and sharing on our social media platforms such as Facebook, Instagram and Pinterest.

Audience Overview

The majority of Let Me Be Free’s audience are in the 30-40 age bracket. Our followers are people who have a passion for camping, nature poly 4wding and the outdoors. 
Adoration 4 Adventure

Adoration 4 Adventure

Adoration 4 Adventure Budget travel website showing everyday people how they can make their travel dreams a reality through goal setting and budgeting


Who Are We

I am Chantell, an Australian adventure addict. My bragging rights include living in 6 overseas cities, visiting over 55 countries and 40 U.S. states.


What Do We Do

I show everyday people how they can make their travel dreams a reality through goal setting and budgeting, choosing cheap destinations, saving money on travel bookings, and spending less while on the road.

  • The Adoration 4 Adventure website features fun itinerary ideas, budget travel tips, and local recommendations across 6 continents.
  • The Budget Travel Babes tribe is a place to connect with women who want more affordable, responsible, and sustainable travel.


Who Do We Work With?


I’ve had the pleasure of partnering with 60+ brands to showcase their travel-related products and services on the Adoration 4 Adventure website and social media platforms. Previous partnerships include the tourism boards for Estonia, Latvia, Budapest, and Barcelona as well as ongoing partnerships with Adidas, Worldpackers, and The Roman Guy tour company.

I choose to work with brands of high-quality that are a good fit for the A4A audience. I only promote what I believe in, which is why my followers can trust my recommendations.


What Do We Bring to Companies We Work With


Adoration 4 Adventure has 50K+ followers on social media. I offer the opportunity to have your travel-related product or service shared with my engaged audience.

All sponsored articles published on A4A are shared on Facebook, Twitter, and Pinterest. A dedicated Instagram post and story can be added as a package deal or as a stand-alone campaign.

Audience Overview

The majority of A4A readers are female, between the ages of 18 to 34, and are in the United States, Canada, United Kingdom, and Australia.

  • Gender: 86% female, 14% male.
  • Age: 55% 25-34, 16% 18-24, 10% 35-44, 7% 45-54, 7% 55-64, 2% 65+.
  • 41% USA, 8% UK, 8% Canada, 5% Australia, 38% Other.



I’ve appeared in high profile publications such as Tourradar, Thought Catalog, and The Huffington Post.

A Matter Of Taste

A Matter Of Taste

A Matter Of Taste – travel with attention to food. A Matter Of Taste is a lifestyle website focused on travel & food. We pride ourselves for sharing useful information without the fluff and for great photography.


Who Are We?

My name is Aga. Born and raised in South-East Poland, lived in Krakow for 4 years before coming to Australia in 2010. At the moment I call Melbourne home.


I’m a content creator: photographer [see] and writer.


Spending 4 years in art school made me love art, so in most of my trip itineraries I try to incorporate some sort of art appreciation time – either museum, street art walk or visiting local artists.


I drink too much coffee, always carry a camera, have a thing for champagne breakfasts, love alpacas and I usually choose my travel destinations by asking myself the very important question: “what can I eat there?”.


Hubby. Great travel companion, my private driver & photo assistant. Often appears on photos as the hand model but prefers to stay anonymous. Takes care of the backend side of the website and sometimes contributes to the content. Fan of good coffee, private pool villas and well-designed Android apps. Reads terms & conditions in his spare time.


Our readers

Geographic breakdown: 25% Australia, 19% United States, 9% United Kingdom, 7% Singapore. Strong followings in Japan, Canada, New Zealand, India, Germany and the Philippines as well.


A Matter Of Taste attracts male and female readers of all ages researching world travel. Our most popular articles are detail-focused itineraries.

australian travel bloggers

Working with us

There are a number of ways we can help you with your brand exposure:

– travel itineraries

– content creation – writing & photography

– restaurant/product/event/activity reviews

– recipe development

– flight & lounge experience reviews

– hotel reviews

– brand ambassadors

– social media takeovers

– press/famil trips


We are always happy to discuss your ideas. Please note: All opinions always stay honest and our own. We only work with brands we would personally endorse and use.

Find out more

Visit A Matter Of Taste, read more about working together or get in touch via email []. We’re also on social media: Instagram, Facebook, Pinterest, Twitter and YouTube.

The Travelling Lindfields

The Travelling Lindfields

We are Lyn and David of The Travelling Lindfields.  Husband and wife baby boomers in our early 60s (how did that happen!) we spend four months of every year in the skies, on the road or on the water – and we love to share our experiences and insights.


What is our travel style?


We are fiercely independent travellers. If there is a nice hotel in town, look for us there. We will have arrived in our own car and be ready to explore the sights and surrounds at our own pace.


What do we offer our readers?


In more than three decades of exploring the planet together we have become experts at the things which make travel easier. Whether it be arranging flights, booking hotels, finding the best car hire deals or simply knowing where to go, our readers can be confident that every review, tip and suggestion will come from personal experience.


What do we offer you?


We offer access to a loyal and engaged readership, many of whom are themselves frequent travellers. They come predominantly from Australia and the USA and are more likely to be women than men. Although we pitch our blog toward mature, financially independent travellers, we also have a significant readership between the ages of 25 and 34.


Why we are different?


We are financially secure. This allows us to accept sponsored opportunities only when they fit our style. We are very protective of the quality of every blog post and social media update. In addition, because we publish less frequently than other travel bloggers we can give each post the exposure it deserves across our social media channels.


One more thing.


We cycle – not the kind of gruelling, day after day riding so loved by the super fit, but leisurely bicycle touring through pleasant countryside on easy rail trails and cycle paths.  Cycle posts are not a large part of our blog but when we publish them they always draw a loyal audience of fellow riders.  An example of one of our cycle trail posts can be found at The Great Victorian Rail Trail.


Where can you find us?


You can find us on Facebook, Twitter, Pinterest and Instagram as well as at The Travelling Lindfields.


Free Two Roam

Free Two Roam

We are Cindy and Simon Collins, a married Australian couple and the creators of the travel blog Free Two Roam. A couple of years ago we decided to start our blog, to share our passion for travel and to inspire others to get out there and see more of the world. So far, we’ve visited

47 countries between us, but our list seems to be never ending!

When we’re not roaming the world, Cindy is a veterinary nurse and Simon works in IT. Our favourite thing to do in our spare time is to plan our next trip, write about our recent ones or talk about the places we’ve visited in the past with friends, colleagues or anyone who will listen.

We get asked a lot why we travel so much. And that’s because we believe that there is nothing better than discovering a new culture, meeting new people, trying new cuisines or learning about a country’s history.

A quote that we live by: Life is not measured by the breaths that we take, but by the moments that take our breath away.


What do we both do?

Cindy is the main writer on Free Two Roam, producing comprehensive articles about the places we visit and the experiences we have along the way. She also reviews some of the hotels that we stay at. Cindy is also the principle photographer and social media creator.

Simon is in charge of videography, website design and anything technical.

We are both keen wine drinkers, hikers and snorkelers, and whenever possible during our travels we like to try out the local wine, tackle some great hikes or spend time exploring the marine world. Of course we love to share all these great moments with our readers through our photography, in-depth blog posts and videos.

australian travel bloggers


Who Do We Work With?

We will work with ethical companies who are a good fit with our brand and audience and whose products and services we value.

So far, we have worked with both tourist attractions and accommodation within Australia and internationally.

For example, in the past we’ve worked with:

  • Sky Rail Rainforest Cableway
  • Queensland Rail Travel
  • Inn Singapore

We would love to expand our work within the travel industry, and to help promote more brands, destinations and experiences that we love. We’re always keen to collaborate, so please get in touch with us.


What do we bring to companies that we work with?

We dedicate ourselves to promoting our client’s brands professionally, passionately and enthusiastically, through rich content, great photography and videos.

We share all our stories through detailed and authentic blog posts on “Free Two Roam” and we give the links to our clients to share on their own social media platforms and websites. Cindy spreads these stories on Facebook, Twitter, Instagram, Pinterest, Bloglovin and StumbleUpon and also to our newsletter subscribers.


The facts and figures of Free Two Roam

  • Our website (, launched in September 2015.
  • We have readers in the USA (40 %), Australia (21%), Canada (5%), UK (4%), Japan (3%) and more.
  • Our audience is 73% women and 27% men.
  • Our audience is mainly aged between 25 to 34 (36%).

So come along and roam the world with us! Website: Free Two Roam

Instagram: @freetworoam

Twitter: @free_two_roam