Here are 10 Ways to Drive Traffic from Facebook to Your Business. Facebook is a great way to drive traffic to your business. Nearly every company has a Facebook account, or should definitely be considering creating one. More traffic to Facebook means more people who see your business.
Facebook is an excellent way to reach your target audience, build trust, and become known as the expert in your field. People get to know you and your business on social media, and this is where Facebook is well worth the effort.
- 1 10 Ways to Drive Traffic from Facebook to Your Business
- 1.1 Optimize your Facebook Page.
- 1.2 Branding
- 1.3 A Relevant Call to Action Button
- 1.4 Pin Important Posts to the Top of Your Page
- 1.5 Create and Organize Page Tabs
- 1.6 Adding fresh content to your Facebook
- 1.7 Some do’s and don’ts on Facebook
- 1.8 Advertise on Facebook.
- 1.9 9. Join Facebook Groups
- 1.10 10. Use Facebook Video
10 Ways to Drive Traffic from Facebook to Your Business
Optimize your Facebook Page.
In a nutshell, make it really easy for people to find you and your business. People are fickle, so take the guessing game out it for them by optimising your Facebook Page.
- provide complete Company Information, address, hours, and location.
- when you started
- A short description of your company…this is a one sentence statement that definitely tells your clients what you. It is called an elevator pitch.
- An overview of your company. – summarize what your company does, and include any other social media platforms you are a part of. E.g., Twitter, Pinterest, etc.
- You mission. Any awards, Your products.
- And your website.
- Select the category that most closely matches your industry or niche
Optimising your Facebook page also is a good way to refine your business plan, and to focus on exactly what you are doing, and more importantly, why. This will help you to Drive Traffic from Facebook to Your business
Make sure your username matches your brand name.
Think long and hard about branding with your cover and profile photo and your profile picture. Using Canva is a great way to design your Facebook cover. Aim to use your own photos for authenticity, and ensure that they are high-resolution.
The best thing you can do for your branding is to use the same image on Facebook, Twitter, your website and any other social media platform. People will quickly associate you with your images; Visuals are compelling in attracting visitors. Check out our website and Facebook page, and our other social media. They all show Gordon and I are having a ‘business meeting’ at the beach.
Make sure you check the photos and layout on your desktop and mobile. They will change.
A Relevant Call to Action Button
You should also have a call-to-action button on your profile. You want your customers, clients and readers to do ‘something.’ These can be
- Contact Us
- Book Now
- Call Now
- Send Message
- Shop Now
- Sign Up
- Watch Video
- Send Email
- Learn More
Pin Important Posts to the Top of Your Page
You first Facebook post should be a description and image of your business, and you should pin important posts to the top of your page. This means it stays at the top and is important in describing and selling your business to your followers.
At times, you will change this pinned post, for example, if it is time-sensitive (a sale or a meeting for, eg.).
Create and Organize Page Tabs
Click manage tabs to organize which tabs you want on your Facebook page, and the ones you don’t. Then organize them to suit your business.
Adding fresh content to your Facebook
Keep it consistent and keep it relevant. This will help drive traffic from Facebook to your business. You may choose to post once a day or twice a day, but make sure it is relevant, and appealing to your target audience. Use the scheduling button, to save time. Audiences on Facebook LOVE visual content. Posts with photos get more engagement, including likes, comments, shares, and clicks, so always aim to have visuals and text. Again, Canva is a great way to create stunning designs, and there are many free templates there to us.
Some do’s and don’ts on Facebook
You want your audience to like you and your business. Engage them by being yourself, professional, knowledgeable and at the end of the day a person they can relate to
Don’t use CAPS LOCK, it is considered yelling on social media.
Share other people’s stuff, because Facebook is a social media platform, and being social and sharing others material is a good thing.
Advertise on Facebook.
If we knew the winning formula, we would share it. There are thousands of articles on the best strategy to get more engagement and followers on Facebook. E.g., you own a hairdressers in Woop Woop. You would write your ads for the people of Woop Woop, targeting them only. Yes, it costs to place ads, but then there is a return on your investment. Don’t pay too much until you know that your ads are effective. You need to experiment to determine what works and what doesn’t.
9. Join Facebook Groups
There are many many Facebook groups about everything. These are like minded people who support one another. We own four Facebook Groups, all to do with travel. Each has a different aim and function, but all are to help the members be more visible online, be it Facebook, blogs, businesses etc. They are a great support forum, and you should not try to do everything on your own. It is a case of not reinventing the wheel. Combined knowledge and skills are your most powerful business asset.
Having a Facebook page is imperative in business. These 9 Ways to Drive Traffic from Facebook to Your Business should give you a really good basis to this important platform.
10. Use Facebook Video
Buffer Social has done the research and claims that Facebook video being the top priority of marketers in 2017 and undoubtedly this trend will continue. Post Planner says that Video posts receive 135% greater organic reach than photo posts.
Because we all have short attention spans, you must capture your viewers attention within the first few seconds or they will go to the next best thing. Most viewers will watch a video in mute, so why not suggest that they turn the sound on. You can Upload Videos Directly to Facebook, and you should always have a call to action. Facebook gives you this option to “add a Call to Action” as soon as you upload a video. Take it. Use captions also
You can also use the Facebook Live feature, to quickly promote your business.
DISCLOSURE Some of the links in articles may be affiliate links where we may receive a small commission at no additional cost to you. We only link to products and services we recommend.